@RS4
Competition does do wonder in the market!
* Android did to symbian; compare the last flagship of the then 'Hign n Mighty' Nokia with today - N97 Vs N8.
N97 was pricey, obsolete and bloated, N8 is all about super value and truckload of features - Oh how caring the mighty has become!
* ATI did to Nvidia; the 4000 series was a rage with many firsts for the red team - 40nm production, better performance/power ratio and DX11. It took NV nearly a year to catch up. And the green team replied with price slash, fermi and optimus!
* AMD did to Intel; during the early days of dual core x64 race, AMD was a favourite untill Intel crushed it with Nehalem. BUT the market changed and ..
* ARM is doing to Intel; tablet is the future and Intel knows it. ARM's superior out-of-order and power efficient processors is giving 'Chipzilla' a hard time to catch up. Microsoft already ditched Intel's exclusivity with Windows 8 being ARM compatible.
One can expect great products from both sides.
* Dell is doing to HP; the easy and transparent online sale was groundbreaking in India, the ability to only pay for what you need made Dell a no brainer. In-home servicing is top notch - all it took was a week to replace a faulty hardisk of a friend compared to almost a month for HP!
...the list goes on.