HTC’s recent advertising campaign, featuring a skydiver falling to the ground when shooting ride on their smartphones HTC, is perhaps too apt analogy of recent poor results.Second quarter sales fell 27 percent to T dollars 91.04bn (U.S. $ 3.04bn) and the company expects will continue to fall to as low as T $ 70bn in the third quarter. It would be more than half of what HTC has acquired during this quarter last year, when sales were at their peak.
HTC Android early lead in the first made it, rather than Samsung and more formidable challenger to Apple. His downfall is increasing not only the question of what happened as one of the most promising new Asian brands, but also whether there is room for any company as a third major competitor to Apple in the smartphone Samsung duopoly.
Some analysts say Sun RIM, Nokia, Motorola and LG have all seen sales suffer in the past year. “Smartphone industry is moving toward a sandwich type of scenario,†wrote Daniel Chang of Macquarie in a recent note. “Samsung and Apple are the winners of the top brands, while low-cost brands like Huawei dominate at the lower end.â€
This is because, HTC revealed that in his detriment, on the upper end of the competition is not just about innovative products. It is also about having a marketing and sales firepower to win over customers and keep them loyal...
HTC Android early lead in the first made it, rather than Samsung and more formidable challenger to Apple. His downfall is increasing not only the question of what happened as one of the most promising new Asian brands, but also whether there is room for any company as a third major competitor to Apple in the smartphone Samsung duopoly.
Some analysts say Sun RIM, Nokia, Motorola and LG have all seen sales suffer in the past year. “Smartphone industry is moving toward a sandwich type of scenario,†wrote Daniel Chang of Macquarie in a recent note. “Samsung and Apple are the winners of the top brands, while low-cost brands like Huawei dominate at the lower end.â€
This is because, HTC revealed that in his detriment, on the upper end of the competition is not just about innovative products. It is also about having a marketing and sales firepower to win over customers and keep them loyal...
