HTC has kicked off its new $1 billion ad campaign starring Robert Downey Jr aka Iron Man.
HTC has released its new advert which features Robert Downey Jr trying to figure out the possible full forms of HTC acronym. Here is the Full video -
http://www.youtube.com/watch?feature=player_detailpage&v=OVE1OcfB1E4
The video also shows a glimpse of the upcoming HTC One Max smartphone which is hinted by the phrase " humongous tinfoil catamaran" and the boss saying "Build that catamaran". We also see the BoomSound speakers in action playing a Hindi music track.
So can the new campaign turn HTC into "happy telephone company" with some profits ?
HTC has released its new advert which features Robert Downey Jr trying to figure out the possible full forms of HTC acronym. Here is the Full video -
http://www.youtube.com/watch?feature=player_detailpage&v=OVE1OcfB1E4
The video also shows a glimpse of the upcoming HTC One Max smartphone which is hinted by the phrase " humongous tinfoil catamaran" and the boss saying "Build that catamaran". We also see the BoomSound speakers in action playing a Hindi music track.
So can the new campaign turn HTC into "happy telephone company" with some profits ?
