India's animation and gaming market is expected to quadruple to US$1.3 billion by 2009, as companies tap the country's large pool of low-cost software professionals, the head of an industry body said on Thursday.
The industry would employ about 30,000 animators by 2009, Kiran Karnik, president of the National Association of Software and Service Companies, told reporters on the sidelines of a conference on animation.
In 2005, the industry generated revenues of US$310 million, he said.
The cost of production of a 30-minute animated programme is about twice that of India in Korea and Taiwan, and four to six times more in the United States, according to a report by consulting firm PriceWaterhouseCoopers.
Several Indian firms, including Padmalaya Telefilms Ltd, Crest Animation Studios, Color Chips Ltd, UTV Software and Satyam Computer Services' Nipuna Services Ltd, have Western clients looking to cut costs on animation and co-production.
Yet protection of intellectual property rights (IPR) in India, where piracy is rampant, is a concern. "Just making regulations for IPR is not enough. Its enforcement and conviction are also important to win the confidence of global companies," Karnik said.
The industry would employ about 30,000 animators by 2009, Kiran Karnik, president of the National Association of Software and Service Companies, told reporters on the sidelines of a conference on animation.
In 2005, the industry generated revenues of US$310 million, he said.
The cost of production of a 30-minute animated programme is about twice that of India in Korea and Taiwan, and four to six times more in the United States, according to a report by consulting firm PriceWaterhouseCoopers.
Several Indian firms, including Padmalaya Telefilms Ltd, Crest Animation Studios, Color Chips Ltd, UTV Software and Satyam Computer Services' Nipuna Services Ltd, have Western clients looking to cut costs on animation and co-production.
Yet protection of intellectual property rights (IPR) in India, where piracy is rampant, is a concern. "Just making regulations for IPR is not enough. Its enforcement and conviction are also important to win the confidence of global companies," Karnik said.