Video Inside story of Apple iPAD 2 revealed !! see it ....

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iPad 2 carries bill of materials of US$326.60,

With the second-generation iPad, Apple has held the line on the bill of materials (BOM), maintaining virtually the same costs as the first version of the device, an IHS iSuppli teardown analysis of the product has revealed. The 32GB NAND flash memory version of the iPad 2 equipped with global system for mobile communications/high-speed packet access (GSM/HSPA) air standard carries a BOM of US$326.6. The 32GB version equipped with the code division multiple access (CDMA) air standard carries a BOM of US$323.25.

When manufacturing costs are added, the cost to produce the GSM/HSPA version rises to US$336.60, and the CDMA version goes to US$333.25.

The component and vendor selection in the second-generation iPad 2 closely conforms with that of the original iPad. "Despite the obvious changes to iPad like the enclosure and the battery, and the less obvious changes in the touch screen, the iPad 2's components and design are remarkably similar if not the same as those of the iPad 1," Andrew Rassweiler, senior director and principal analyst of HIS iSuppli observed. "The iPad 1 and iPad 2 use the same components and suppliers for the NAND flash, the multi-touch controllers and touch screen drivers, as well as the same core chip in the wireless section as was found in the iPhone 4. Many of the other components - including the apps processor and the Bluetooth/frequency/global positioning system/wireless local area network chips - have the same suppliers and are essentially new revisions of the chips found in the previous iPad and other iPhones."

The touch screen in the iPad 2 has been modified and updated in the iPad 2, but the LG Display display appears to be the same; and iSuppli's cost estimates for the touch screen are markedly higher. The display and touch screen subsystem in the iPad 2 costs US$127, compared to the initial US$95 estimates for the iPad 1, based on pricing from April 2010. The difference is due almost entirely to the cost of the touch screen. The reason for the increase comes in large part from manufacturing challenges that the touch screen manufacturers have experienced since beginning production. Production yields, though they have been improving, has been very low throughout 2010, and drove prices to be much higher than initially expected. Furthermore, refinements in the touch screen specifications have driven the price point even higher for the iPad 2. Contributing factors to that cost increases include more expensive glue to improve the efficiency/performance in the bonding, thinner Gorilla cover glass and more detailed inspection process requiring additional equipment for optical and panel examination.

For the GSM/HSPA iPad 2, Apple is sticking with the same wireless baseband/radio frequency/power amplifier solution from Infineon - now owned by Intel - as is used in the iPhone 4 (GSM/HSPA version). Because of the use of a Qualcomm solution used in the recent iPhone 4 CDMA, we had initially speculated that Apple might consolidate suppliers for wireless chips and use a Qualcomm solution in the iPad 2 GSM/HSPA version. Instead the iPad 2 uses the same Intel chipset used in the iPhone 4 GSM/HSPA version. For the CDMA version of the iPad 2, it is assumed the chips and components from the CDMA version of the iPad 2 are those used in the iPhone 4 CDMA, and we have taken our wireless component list directly from our iPhone 4 CDMA teardown analysis.

The A5 processor in iPad 2 costs 75% more than the A4 processor in the iPad 1, based on improvements in performance and inherent design changes. The A5 processor, whether produced by Samsung or another foundry, is based on Apple's own designs. Apple owns the intellectual property, and as such, whoever builds the A5 processor for them is doing so as more of a foundry service - like a contract manufacturer - which gives Apple a huge competitive cost edge on the piece price of these processors. At US$14, the A5 processor costs 75% more than the current A4 processor. The cost of this processor is expected to erode quickly over the course of the next year as Apple ramps production.

The iPad 2 employs an improved and more expensive battery compared to the iPad 1. The iPad 2 battery carries a cost of US$25, compared to US$21 for the iPad 1. The iPad 2's battery is much thinner than the iPad 1's and uses three cells, rather than two. Apple never takes a standard approach with batteries and challenges its vendors to create unique solutions to accommodate their desired form factor. Although other manufacturers are using similar flat pack batteries, these incredibly thin batteries, and special battery management circuitry just for Apple batteries, provide an exceptional result. Power management circuitry also plays a big role in the iPad 2, as well as in iPhones and iPods, and represents a major part of how Apple is able to maximize battery lifetime while minimizing size and weight.

IHS iSuppli: Preliminary bill-of-materials summary for iPad 2 (US$)

source/materials from IHS Taiwan.dt:11.03.2011
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If BOM is about $300 I think it's not too bad that they are charging about $500 "MRP" for it... considering this is clearly the best tablet in the market right now.

Until Windows 8 tablets made by Nokia (et al) appear later this year, that is :D
 
vishalrao said:
If BOM is about $300 I think it's not too bad that they are charging about $500 "MRP" for it... considering this is clearly the best tablet in the market right now.

Until Windows 8 tablets made by Nokia (et al) appear later this year, that is :D

The Ipad 2 32GB with 3G is sold for 729$ and the BOM for this version is 326$
 
Nearly every manufacturing company sold product just double of it cost, as we don't know how many taxes & other factors boost price. Also take note that if any other company put same hardware under it's brand say ABC & sold for $350 only, still you won't buy, but if it's Apple than you happily buy it for $700 (brand name makes difference).

Just like JTE BALDE v/s Dell XCD35 handset, same hardware still price difference is near by Double.
 
Emperor said:
Nearly every manufacturing company sold product just double of it cost, as we don't know how many taxes & other factors boost price. Also take note that if any other company put same hardware under it's brand say ABC & sold for $350 only, still you won't buy, but if it's Apple than you happily buy it for $700 (brand name makes difference).

Just like JTE BALDE v/s Dell XCD35 handset, same hardware still price difference is near by Double.

If that brand ABC product had access to Apple app store, I would give it a try :)
 
A tablet is not just h/w. You have to factor in the R&D cost that goes into UI(in case of apple) and the design, testing of the tablet.

I hate apple for the premium they charge and iTunes for everything. But for the first time in Apple's history they have a VFM product when compared to the competition in the form of Ipad and Ipad 2 !!!!!
 
Added to that the company also has developed a great goodwill, that make people stand out in lines at stores for the newly launched products.

Has any company made people such crazy that their products are itself Sold Out in just 1.5 days?
 
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