I have a different experience. SMC has two shops, one in 1st floor and second in the basement of the same building. Most of the same products have different pricing in both shops. For eg, I recently bought a GFX MSI5450, the top floor shop sardarji told its 3700/- (not negotaible after lotza plead), I agreed, he send me basement for billing as I had CC, I happened to ask the counter guy there as well, he dint knew I came from top shop, he told me 3300/-. Then when I opened the story, both down guy and the top sardar started talking to each other shouting at each other. Earlier experience were same with HDD, PSU and One cabinet. AFAIK, C2C will sell what they have (often not the best), they dont bother to arrange for u what u want, they put list in front, dont even tell u the model name and often wont even show u what they r selling to you. The sales guys/girlz there are more interested into selling rather than satisfying the buyers needs.