Joost (pronounced 'juiced') is a system for distributing TV shows and other forms of video over the Web using peer-to-peer TV technology, created by Niklas Zennström and Janus Friis (founders of Skype and Kazaa).
Joost began development in 2006. Working under the code name "The Venice Project," Zennström and Friis have assembled teams of some 150 software developers in about a half-dozen cities around the world, including New York, London, Leiden and Toulouse. Joost's CTO is Dirk-Willem van Gulik.[1]
The teams are currently in negotiations with FOX networks. It has signed up with Warner Music, Indianapolis Motor Speedway Productions (Indianapolis 500, IndyCar Series) and production company Endemol for the beta.[2] In February 2007, Viacom entered into a deal with the company to distribute content from its media properties, including MTV Networks, BET and film studio Paramount Pictures.
Company representatives have gone on record as saying the name should be pronounced as "juiced", unlike the Dutch first name Joost, which is pronounced 'Yohst.
