Kingston Announces ShopDeco Contest for Its Channel Partners
Kingston Re-innovates Its Marketing with a Personal Touch
Mumbai, India, October, 13 2010 - Festivals, anniversaries, birthdays, and special occasions, all of them have one thing in common; togetherness and family bonding. Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., the independent world leader in memory products, also believes in this spirit of togetherness and has initiated an exciting ShopDeco contest for its partners all across India.
This year Kingston is celebrating Diwali with all its trade partners and rewarding them with gold & silver. The ShopDeco contest will see participation from 500 shops all across India. The contest is an exciting and simple one, the retailers need to maintain Kingston branding in their shops, click pictures of it and mail the pictures to info@itsmyspace.com before October 15th 2010. To make the contest interesting Kingston has given points to various branding elements, the retailers will keep accumulating more points with Kingston branding in their shops. Therefore more brand display will ensure more prizes!! To make this contest fair and square for all the retailers, Kingston is also extending the opportunity for shops to call for more branding elements to be displayed in the shops. Kingston will announce the winners of the contest around Diwali.
The offer
The contest offers gold & silver worth Rs.4 lakhs to the participants. All the shops enrolled for Kingston In-Shop branding are eligible to participate in the Shop Deco contest. Kingston has assigned points for various branding elements within the shop, they are as follows:
Display board – 24 pts
Wall branding – 13 pts
Door branding – 15 pts
Pillar branding – 08 pts
Shop Locater – 12 pts
Counter branding – 06 pts
Window branding – 10 pts
Other elements – 04 pts
Retailers play a very important role in the distribution network, as they are the ones who promote products further down the channel and exercise influence in consumers’ decision in product purchase. With this unique marketing strategy, Kingston wants to reach out to their retailers and channel partners/traders by giving a personal touch and making every occasion a joyous celebration. This out of the box marketing strategy deployed by Kingston to celebrate important occasions and festivals with their channel partners has ensured a long term bonding which will help boost their product popularity.
“We at Kingston believe in breaking the stereotype of a memory brand and creating new possibilities for expanding the scope of marketing our products. With this unique marketing campaign, we wish to connect with our channel partners as family members and nurture this relationship for years to come,â€said Scott Chen, Vice-President of APAC Region, Kingston.
