Microsoft to launch $170 HD DVD player for Xbox 360

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octave

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Tokyo (Japan) - Microsoft will be offering an HD DVD upgrade for its Xbox 360 game console that will allow the company to compete with Sony in the HD arena. The new drive will be available on 17 November, the launch date of the Playstation 3.
The announcement, made at the Tokyo Game Show 2006, came as part of a strengthened marketing initiative for the Xbox 360 in a time when Sony and Nintendo are gearing up for the release of their next-gen game consoles. The price of the HD DVD drive, ¥19,800 or about $168, is well below previous estimates and increases the pricing pressure on Sony
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According to Microsoft, the new drive is 1080p capable, which puts the high-end and hard drive-equipped (20 GB) Xbox 360 in direct competition with the HDMI, 1080p capable PS3. However, the Xbox 360 system will be offered in a market dominated by the Playstation for around $480, while the comparable PS3 system with a 60 GB drive will retail for about $600. Pricing and availability for the HD DVD drive in the US have not been announced.

At least for users who already own an Xbox 360, the HD DVD addition may be the most economical way to watch HD DVD movies. According to data provided by Pricegrabber.com, Toshiba's HDA1 HD-DVD player currently sells for an average of $396 through etail stores. However, Toshiba's first generation HD DVD players are limited to 1080i capability and the already announced and soon to be shipped 1080p generation my cost as much as $1000 - which makes the Xbox 360 HD DVD system a true bargain, even if one has to buy the game console.

Sony appears to be still battling introduction problems of its next-generation game console, which the company described as one of its main four business pillars. The company recently announced that it will cut back the launch allocation of the console from two million to only 500,000 units worldwide. 400,000 consoles will be made available on 17 November in the U.S. and 100,000 devices will be shipped to Japanese retailers.
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Tgdaily
 
That's great. There were some rumours that the x360+HDDVD would end up being costlier than the PS3 in the end. Glad that's been cleared up.
 
That's going to prove a must-have addon now.

So X360 will be the cheapest 1080p HD-DVD player in the market.
 
params7 said:
That's going to prove a must-have addon now.
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I do'nt see how. Unless MS intentionally makes certain games HDDVD only and I guess that could happpen. Anyway, the point is HDDVD seems to have about as much use in the present as Blu-ray does which is very little. Good thing it's still optional though.
 
People are going to upgrade to either HD-DVD or Blu-Ray sometime, so an X360 owner would think twice before opting for a 1000$HDMI HD-DVD or Blu-ray vs a 170$ add-on. So it could prove very successful, and could promote HD-DVD as well as X360 itself to a certain extent.
 
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