Mobile banking is drawing significant interest from existing online banking users aged between 16-34, according to newly published research from industry analyst Forrester.
The study shows that 51 per cent of UK internet users are willing to try such a service and one quarter of internet users tempted to switch to a new bank if it offered mobile banking.
Research conducted by Forrester for mobile banking firm Meridea discovered that nearly one third of those surveyed already regularly browse the internet from their mobile phone and 60 per cent of all those surveyed would be able to access mobile banking services on their existing mobile handsets if it was available to them.
Heavy mobile phone users, identified as those who spend more than £30 per month on mobile calls, were three times more interested in mobile banking, underlining expectations that users familiar with mobile and internet technologies would be the early adopters of this channel.
The driving factors for mobile banking services are features allowing users to check account balances, being warned when their account goes overdrawn, freezing a card and making payments or transfers. However, more than half of those surveyed listed transaction cost, security and ease of use as potential concerns about mobile banking.
The study shows that 51 per cent of UK internet users are willing to try such a service and one quarter of internet users tempted to switch to a new bank if it offered mobile banking.
Research conducted by Forrester for mobile banking firm Meridea discovered that nearly one third of those surveyed already regularly browse the internet from their mobile phone and 60 per cent of all those surveyed would be able to access mobile banking services on their existing mobile handsets if it was available to them.
Heavy mobile phone users, identified as those who spend more than £30 per month on mobile calls, were three times more interested in mobile banking, underlining expectations that users familiar with mobile and internet technologies would be the early adopters of this channel.
The driving factors for mobile banking services are features allowing users to check account balances, being warned when their account goes overdrawn, freezing a card and making payments or transfers. However, more than half of those surveyed listed transaction cost, security and ease of use as potential concerns about mobile banking.