AsRocks pulls some shady stuff & have some low quality mobos as well, but those are fine at low end. It becomes a problem mainly at high-end on Intel side where the power draw is very high vs AMD. I generally recommend whichever is VFM, usually that's MSI or Gigabyte.
The i7 12700 is a 170-180W CPU & i5 13600K draws close to 180W now. The i7 & i9s can break 250W power draw.
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