Official:Sony Announces Price Cut and a New Bundle

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Sony Computer Entertainment America (SCEA) has officially announced a new 80 GB PS3 and a $100 price drop on the existing 60 GB PS3 model. The announcement confirms the 60 GB PS3 dropping $100, to $499, and a new SKU for the Playstation 3. The new PS3 model will have an 80 GB HD capacity and include Motorstorm for $599. The new PS3 pricing and 80 Gig HD model will be available in the US and Canada in August.

From SCEA: "Sony Computer Entertainment America (SCEA), Inc. today announced a new 80GB model of its PLAYSTATION®3 (PS3™) computer entertainment system. Beginning in August, the new PS3 model will be available in North America for a suggested retail price of $599/$659 CND and will be sold with the popular online-enabled racing game MotorStorm™. In conjunction with this news, the company also announced that effective immediately, the current 60GB PS3 model will be available in North America for $499/$549 CND, or $100 below the original launch price. "

Source: Bloomberg.com: Worldwide

This means more losses on the Playstaion3. Wonder why they have announced the new 80Gb bundle when many of the existing HDD can be connected to the PS3.Hope there is a 360 price cut too.!!
 
Wonder why they have announced the new 80Gb bundle when many of the existing HDD can be connected to the PS3.
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So that people with no clue that HDD's are damn cheap these days and loads and loads to spend go out and buy the 80Gig version, helping Sony limit a few of their losses.
 
Now, they shd drop the official prices in India asap. It costs a bomb in India.

But ppl still won't buy it bcoz of the lack of games.
 
You know a console is expensive when even after a 100$ price cut it still appears to cost a fortune.

I will be getting a PS3 but not until a couple of years at least. By then the price should be a bit more sane.
 
I don't understand the reason for this though. The PS3 isn't selling as bad as everyone thought it would... or rather should. 3+ million is still pretty good for what the console is worth or at the very least, they should have waited till a major exclusive was released so that sales could be that much more assured.
 
Well they've gotta' be sure. I guess the 80gb is just an answer to the X360 elite. They know people will be buying the 60gb one most of the time then replace it with their own hard drive later on. In any case, doesn't show Sony is desperate though. 499$ is still expensive, but makes the PS3 kinda' more worth it than ever.
 
That actually does make sense. Although, it's still essentially the 20Gb model excluding internal wifi and 40Gb more HDD.
 
Sony Announces 80GB PlayStation 3 Bundle, Confirms Price Cut

It’s official – the PlayStation 3 has dropped $100 less than eight months after it’s highly anticipated launch. According to the official press release, the current 60GB will carry a $499 price tag effective today.

The $499 price point was previously occupied by the 20GB version of the PlayStation 3. Citing reasons related to consumer demand, Sony in April discontinued the $499 20GB PlayStation 3 leaving only the more expensive 60GB model on the market.

Word of the price cut first appeared last week when retailer flyers appeared across the U.S. and Canada showing the Sony console with the lower price. It was originally believed that Sony would announce the price cut during its E3 press conference on July 11, though the company may have decided to bump up its date after the cat found its way out of the bag.

Unknown last week, but announced today by SCEA is an upcoming new PlayStation 3 model with an 80GB hard drive. The 80GB PlayStation 3 will occupy the $599 price point that the 60GB previously held, and will also come packed in with a full version of racing game MotorStorm. The 80GB MotorStorm bundle will begin shipping in August.

“As we move into the next phase of PS3, it's important that we continue to evaluate our product line, offering consumers the technology and features that meet their growing needs for new forms of media and the way in which it is delivered,” said Jack Tretton, president and CEO of SCEA. “The introduction of the 80GB PS3, the new pricing for the current 60GB model, the availability of more than 100 new software titles this fiscal year and, finally, the expansion of services for PlayStation Network, will provide even more options for users and will help bring new consumers into the PS3 fold.”

Rumblings of a PlayStation 3 with larger hard disk drive capacity first came in March when Sony filed with the FCC papers describing a PlayStation 3 with an 80 GB hard drive inside. Sony did not confirm nor deny the plans for an 80 GB unit at that time, saying only, “As mentioned when we made the product announcement for PS3, the system will have different configurations (thus, 60GB HDD with memory card slots and Wi-Fi and 20GB HDD without memory card slots or Wi-Fi both exist). Application to the FCC has been made with various possibilities in mind, however, it does not lead to a new product announcement at this time.”

Then, during the second half of May, Sony announced an 80GB PlayStation 3 for the Korean market, citing the country’s high speed network infrastructure and video-on-demand systems as a reason for the extra 20GB.

After the 80GB PlayStation 3 was revealed for Korea, SCEA responded to questions regarding the larger drive’s release in North America, saying, “We’re constantly looking at new… configurations [for PS3], but currently there are no plans to change current hardware offerings [in North America].”

Now that the price of the 60GB PS3 is slashed by $100, might this be a sign of things to come for Europe and Australia? Not yet, as Karraker says, “This news does not affect any other PS3 territory.”

Only eight months after release, the price cut for the PS3 may be one of the quickest in console history. With $100 off the current top model, Sony may be responding to the relatively sluggish sales of its consoles when compared against its competition.

Price is a common point of contention for those who haven’t yet picked up a PlayStation 3, though many point to the current lack of exclusive, compelling software. “Even with a $100 drop, the PS3 is still the high-end console,” Lazard Capital Markets analyst Colin Sebastian told GameSpot. “But price cuts typically generate incremental demand, and I don't think this situation will be any different. Bottom line, this may not be enough to kick-start PS3 sales into the mass market—but it's a good first step.”
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Source::dailytech
 
Its gr8 news for Sony Fans...though they have introduced 80GB version..i guess they are pushin the sales of 60GB version to remove the rumble less controllers....the new 80GB will feature IMO the rumble feature....also they shud have increased the size of HDD...atleast to 120GB...
 
Grea8 news!! was waiting for something like this to happen. Since Hard disks these days are so cheap that its shame they extended the HDD size by only 20GB. A HDD upto 200GB would have been really good offer!!
 
Dying to get my hands on a PS3. But, honestly 40k is just insane for a console. Any hope of Sony decreasing prices here? 25k for the 60 GB console with warranty would be f*****' sweet. But then again, I'm dreaming. :p

I'll definitely be getting one somewhere down the line. How much does a PS3 from the grey market sell for anyways?
 
Sweet! :D But I'm reluctant to plonk down 25k for a console with no warranty though. If it gets screwed up, boy, I'd really be in some big trouble. :(
 
TehDevil said:
Sweet! :D But I'm reluctant to plonk down 25k for a console with no warranty though. If it gets screwed up, boy, I'd really be in some big trouble. :(
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Why no warranty ?? sony has released it officially in India with warranty and everything.
 
^^ If he were to buy the grey market one, Sony has released it yes, but with a pricing at which only some one with some deep pockets would buy it.
 
Microsoft's reply to the price cut was a 50$ cut....wat a shame...when they themselves announced that the hardware failure rate is high upto 30%...
 
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