OnePlus Discards The Invite System

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Spacescreamer

Spacescreamer

Innovator
We’re releasing the OnePlus 3 invite-free, right from launch day. In addition, invites are gone forever from future OnePlus product launches.

The invite system has a special place in our history. When we first started out, our team was incredibly small. We had no idea what the demand of the OnePlus One would look like. We also weren’t fans of flash sales, where there’s a risk of everything selling out immediately, forcing fans to wait indefinitely. To address this, we designed the invite system to give customers a chance to purchase a phone as soon as we had inventory ready.

The demand for the OnePlus One was much higher than expected. Some got into a frenzy hunting for invites, while others have complained continuously and loudly ever since. Regardless though, the invite system allowed us to scale our operations and manage our risks to help us grow more sustainably.

With the OnePlus 3, we’re officially saying goodbye to invites. It’s a big step for us as a company, our fans, and fellow tech enthusiasts. After sending out millions of invites over the past two years, it’s hard to not think back to the early days and how far we’ve come. We’re proud to have reached a point where we feel confident in making our new device available without invites from day one.
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Good riddance. From a customer point of view, the invite system was useless, with no certainty. It was like winning a lottery.
 
Good Move by OnePlus; Excellent business model for start-ups.
OP Used Invite System to show
1. Exclusivity of owning their (though unknown) brand initially, also helped them to
2. Cut losses due to unsold inventory of smartphones,
3. Get time to Organize & Completely control their supply chain during initial periods of their business (i.e. release the invites depending upon their availibility)
4. Get time to organize their service center tie-ups (not to overload their operational resources)
5. Gauge the customer response & requirements more correctly

AFAIK OP used to get the phones manufactured from OPPO factories , now they should have their own production plants. They might have developed a better streamlined manufacturing and Supply chain now.
This was a better business model than Flash sales model of Mi IMHO.
 
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Make a demand and make people search. They will buy when they found :D Nice move.
Thanks for removing the invite system :)
 
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