PC Games, Once Down, Show Signs of Rebound

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Forerunner
Source: NY Times

Not so long ago, PC titles were the mainstay of video gaming, but they have slumped in recent years, overshadowed by a new generation of game consoles. Now they are showing signs of a comeback.

Most prominent has been the strength of one of the most popular video games ever for PCs, World of Warcraft, a role-playing online adventure game that now has more than eight million subscribers.

But retail sales of other titles are on the rebound as well. PC manufacturers and chipmakers are promoting the game-playing prowess of ever more powerful computers. And Microsoft has inaugurated a program aimed at making PC gaming more attractive, incorporating console-like features and easier online play.

Anita Frazier, an industry analyst for the NPD Group, a market research firm, noted that in the first two months of 2007, domestic retail sales of PC games reached $203 million, a 48 percent increase over the $136.8 million in the period a year earlier. She noted that these figures do not include revenue generated by PC game sales online, or online subscriptions to play PC games.
 
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