Philips and Microsoft Tie Up

Philips and Microsoft have tied up to facilitate the seamless flow of digital entertainment content between Windows based PCs and products equipped with the Nexperia family of semiconductors by Philips

Philips and Microsoft have tied up to facilitate the seamless flow of digital entertainment content between Windows based PCs and products equipped with the Nexperia family of semiconductors by Philips.

Philips plans to support Microsoft Windows Media Audio and Video and Windows Media Digital Rights Management 10 (DRM) technology in its Nexperia family of multimedia semiconductors for use in digital media receivers, personal video recorders, portable audio players, IP set-top boxes and video phones.

Amir Majidimehr, corporate vice president , Windows Digital Media Division, Microsoft, said ,"Philips' support of Windows Media and Windows Media DRM on its Nexperia chipsets and in a range of consumer products demonstrates a strong commitment to delivering anytime, anywhere access to the best digital entertainment experiences for consumers."

Support of Windows Media in Nexperia solutions for in-car entertainment as well as next-generation digital TV systems will follow later in the year.

For consumer products, Philips will add Windows Media to currently supported formats in its Mobile Infotainment and Streamium products this month. With this addition, Philips' customers around the globe will have fast and easy access to a broad range of audio and video content.

Windows Media Audio and Video and Windows Media DRM power more online digital music and video services worldwide than any other technology, with more than 150 services delivering popular music, movies and television programming

Frans van Houten, president and CEO, Philips Semiconductors, said, "The Internet is becoming increasingly vital as a means of multimedia content distribution. By supporting Windows Media technology in our designs, we're opening up additional opportunities for our customers to offer a seamless user experience from the Internet and the PC to consumer electronics devices at home and on the move."

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