the full breakup of production cost: Production cost of PS3 could be cut by US$100As blue-laser pick-up heads (PUHs) for use in the PlayStation 3 (PS3) are expected to increase in supply and decrease in price, the production cost of the game console could be reduced by as much as US$100, according to Taiwan-based makers of game consoles and components.
Sony Shiroishi Semiconductor, a wholly owned subsidiary of Sony, on April 23 announced an expansion of its monthly production capacity of blue-violet laser diodes, a key component of HD-DVD and Blu-ray Disc (BD) PUHs, to 1.7 million diodes as well as the beginning of volume production of 240mW (milliwatts) blue-violet laser diodes in November of 2007. This will greatly increase the supply of blue-laser PUHs at lower prices, the sources indicated, noting the reduction of costs could reach US$100.
X3E is sellin at profit it seems....Sony is selling at loss....hmm....can the costs be rigged or biased....let ur views flow.....