PS3 Q/A from E3 2006

cowax

Disciple
Heres an official word from the sony guys released at the E3 conf. 2006

Playstation 3 / E3 2006 QA

- PS3 is a computer system
- PS3 is one product with different configuration
- PS3 launch date : Nov 11 (Japan), Nov 17 (US/Europe)
- PS3 price : 20GB : JPY 59,800, USD499, EUR499 (incl. VAT) / 60GB : JPY Open,
USD599, EUR599 (incl. VAT)

PS3 Business Strategy

Q1. Why will you launch two models with different specs for PS3 ?
A1. PS3 is a computer system and as such, various configurations can be
considered. In future, larger HDD may be required for larger content to be saved
on PS3. Considering the fact that, nowadays, network connectivity is spreading
within the homes, we have decided to introduce a configuration with basic ports.
However, these ports, excluding HDMI, are expandable with adaptors available on
the market.

Q2. How can users connect PS3 to TV without HDMI output ?
A2. PS3 supports most displays via the AV multi output. Visual quality through
AV multi output is comparable to that through HDMI.

Q3. Do you have two color variations of black and silver for two different
models ?
A3. This model comes in one color (clear black) only. There may be color
variations in the future.

Q4. What is the initial launch quantity for PS3 ?
A4. 2 million units will be shipped worldwide at the launch timing (for the
first 3 weeks), cumulative 4 million units by the end of December and cumulative
6 million by the end of March 2007 (we do not disclose the breakdown by region).

Q5. Will you launch the PS3 in the Asian region at the same timing ?
A5. Yes.

Q6. What is the breakdown of the production shipment figures for each model ?
A6. We will decide the breakdown according to the market situation.

Q7. Are you planning to launch another model which has different HDD or
interface in the future ?
A7. Like PCs, other configuration with the different HDD capacity and I/O can be
considered in the future.

Q8. Where will you start manufacturing PS3 ?
A8. We will start manufacturing in Japan and China simultaneously (we don't
disclose the names of manufacturing companies).

Q9. When will you start manufacturing PS3 ?
A9. We will start assembly from summer. Manufacturing of the main semiconductors
has already started.

Q10. MS's Xbox360 was launched a year ago and has a head start. How do you feel
about it ?
A10. We have set the best launch timing for PS3.

Q11. How is the PS3 network service going to be ? Will you also start the
service from day one ? What are the differences between Xbox Live and PS3
network services ?
A11. Apart from providing basic features and functions, the most important
element is content and services. Downloading music in SingStar, purchasing or
exchanging game data as we demonstrated at E3 press conference and many other
new ways of enjoyment will be provided.

Q12. Will the network service be charged ?
A12. Basic services available free for current PCs will be free of charge but
content and specific services will be charged from the beginning.

Q13. Are the specifications and design final ?
A13. Very close to final.

PS3 Price

Q14. Why did you set such a price for 20GB HDD model ?
A14. We have set this price so that many users can enjoy PS3.

Q15. Why is only 60GB model open price for Japan ?
A15. Each RHQ decides the price of PS3.

Q16. You have announced in April that more than 100 billion yen of operating
loss will be caused from Game segment in FY06. Will the PS3 price have any
impact on the forecast ? Was the introduction of two models factored in at the
earnings announcement in April ?
A16. There is no change in forecast.

Q17. Won't having two models increase cost ? Can you expect the economy of scale
with two models ?
A17. We don't have two different models. It is one model with different
configuration just like with PCs. Therefore, economy of scale can be pursued.

Q18. When do you expect to start making profit with PS3 business ? It has been
reported by Nikkei (dated May 1st) that the "PS3 business will make profit of
over 100 billion yen in FY07." Is it true ?
A18. At the early stage after the launch, PS3 expects losses due to start-up
cost, etc. However, there is no change in our business model to make profit from
both hardware and software. As we have accomplished with PS2, we aim to make PS3
business profitable as soon as possible, by expanding the platform and
continuing our cost down measures by reducing the number of components used in
the hardware and cutting the cost of key components including semiconductors.
However, it's too early to comment on the timing of the turnaround. We have
never told Nikkei that "PS3 business will make profit of over 100 billion yen in
FY07."

Hardware Functions

Q19. Are there any additional or modified features from E3 last year ?
A19. Please refer to the specification sheet for details.

Q20. You had previously announced that there would be two HDMI ports, but why
does the PS3 with the 20GB HDD not have a HDMI port ? Can Blu-ray content be
enjoyed in high quality graphics without HDMI ?
A20. High quality HD images can be enjoyed equally with the 20GB HDD product via
the AV multi port (1080p output is also possible with the TV equipped with the
D5 input). Analog output from BD will be supported until 2011 and all software
published until they can be enjoyed. Standardization of visual image output via
home network (e.g. DLNA) is also currently under way.

Q21. There were 2 HDMI ports in your original announcement, but why does the
60GB PS3 have only 1 HDMI port ?
A21. Because standardization of image output over the network such as DLNA
(Digital Living Network Alliance) is currently under way, it will become
possible to transfer images to multiple displays in ways other than using the
HDMI port. It is also possible to connect PSP through the network as a secondary
display and enjoy PS3 content remotely (although it depends on the software).

Q22. Can you enjoy progressive images with PS and PS2 titles ?
A22. Not only does PS3 convert images from SD to HD, it also converts interlace
to progressive images (upward conversion is done by the PS3 system).

Q23. Can you enjoy full HD PS3 software content with a standard TV ?
A23. Not only does PS3 convert images from SD to HD, it also converts 1080p to
720p (downward conversion is done by the PS3 system).

Q24. Is 60GB HDD large enough for PS3 ?
A24. 60GB is 3 times the capacity of Xbox360 and at the moment we consider it
enough to save online game data as well as to transfer various data from other
PCs and CE/AV products. If there is need in the future, it is also possible to
upgrade storage capacity by exchanging HDD to Serial-ATA 2.5" HDD available on
the market.

Q25. Why isn't 20GB PS3 equipped with Memory Stick/SD Memory card/Compact Flash
slots ?
A25. PS3 is a computer system. Storage devices can be expanded by using adaptors
available on the market.

Q26. The 20GB PS3 does not come with Wi-Fi 802.11, but does this mean that it
cannot be connected to PSP ?
A26. Home networking is spreading around the world. With the use of widely
available wireless LAN adaptor with USB port, connection to PSP is possible.

Q27. Why did you reduce the number of USB ports from 6 to 4 ?
A27. PS3 is a computer system. Number of ports can be expanded by using adaptors
available on the market.

Q28. Why did you reduce the number of Ethernet ports from 3 to 1 ?
A28. We had one input (WAN) and two outputs (LAN) in mind, but given that
nowadays network connection is spreading within the homes, we considered that
one Ethernet connection to a router would be sufficient.

Q29. Will Linux OS be adopted as you have planned ?
A29. Yes. PS3 is a computer system and Linux OS is adopted as one of the
standard OSes.

Q30. How much noise reduction level have you achieved ?
A30. Approximately 29dB (A) (equivalent to slim-line PS2).

Controller

Q31. You mention that PS3 adopts a breakthrough six-axis sensing system that
lets you control intuitively as if the controller has become part of your body.
How does this work ?
A31. "3-posture-axis" of roll, pitch and yaw, plus "3-dimension acceleration
information (X, Y and Z)" can be detected in high-precision and in real-time (no
more specific details to be given).

Q32. Why did you change the design of the controller to that of PS and PS2 ?
A32. We received many feedback after E3 last year and created the PS3 controller
by refining and improving the world's most popular Playstation controller that
shipped more than several hundred million units worldwide, while inheriting its
basic concept and design.

Q33. Can the new features be enjoyed with all PS3 titles ?
A33. It depends on the title, but we expect that software developers would
proactively make use of the new PS3 controller.

Q34. You say that PS3 provides backward compatibility of PS and PS2 titles, but
would you insist that you offer complete backward compatibility even if
vibration feature does not work ?
A34. There is no major difference in gameplay even without the vibration
feature. We hope a lot of users will support the new PS3 controller with new
ways of enjoyment.

Q35. The controllers shown at the booth are all wired, but will the actual
product be wireless ?
A35. Yes. We are using wired controllers since there is too much interference
with so many wireless devices on the show floor.

Q36. Will PSP be used as a remote controller ?
A36. We will consider the possibility.

PS3 Software

Q37. We hear rumors from software developers that there are not enough
development tools being shipped. Is this true ?
A37. As evident with many game titles demonstrated at E3, development of PS3
titles is duty in progress.

Q38. How much is the estimated price range of the software titles for PS3 ? Is
it the same price as PS2 ?
A38. As a platform holder, we are not in a position to comment on this. As a
first party title developer/publisher, we assume a wider price range since
software can be delivered through various media including packaged discs and
network.

Q39. Are all titles shown at E3 (press conference and booth) launch titles ?
A39. Many of the playable titles shown at E3 are likely to be released at or
around launch. Some titles shown as (demo) video may also become launch titles.

Q40. Do all titles shown at E3 support 1080p ?
A40. "Gran Turismo HD E3 2006" is demonstrated at 1080p with frame rate of 60
frames per second. As for other titles, some are 1080p and some 720p.

Q41. How many launch titles do you expect to have ?
A41. We expect the best launch line-up in history.

Technology

Blu-ray Disc (BD)

The PS3 will be one of the first BD players on the market with full "BD Live"
capability (the ability to access the internet from within the disc and download
additional content to the player's internal memory - as well as the ability to
enjoy unique, "web-enabled" interactive features, such as bringing up web sites,
actor information and bios and related topics in windows (picture in picture)
whilst continuing to play the main movie.

The marketing tagline for Blu-ray is Beyond High Definition. The key messaging
to support this is :

More High-Def Content
90% of major Hollywood studios, the world's two largest music companies,
PLAYSTATION 3 and leading gaming companies all support BD. That means more HD
movies, more HD concerts, more HD games and more for you !

More Hi-Def Capabilities
Full 1080p resolution, up to 7.1 channels of surround sound, 50GB of storage
capacity, real time internet and network connectivity and interactivity and
backwards compatibility with existing DVD libraries.

More Hi-Def Products
Over 85% of the leading consumer electronics companies and the four largest PC
brands all support BD.

Region Coding

BD region coding is a simplified version of the DVD region coding system. For
BD, the regions are :

Region A - USA and Japan
Region B - Europe, Australia and New Zealand and most of the old PAL territories
Region C - Russia and Asia

BDA specifications stipulate that all BD players, including PLAYSTATION 3, must
incorporate region coding and will be single region. It is up to content
providers whether or not to apply region coding to their content - all
PLAYSTATION 3 games will be region free and will therefore play on any
PLAYSTATION 3 regardless of where it was bought.

Controller

The technical description of the Controller from the press release is :

"The controller for PS3 employs a breakthrough technology of high-precision,
highly sensitive six-axis sensing system that does not require any devices other
than the controller itself for seamless interactive operation, thus eliminating
additional setting to TVs. With this technology, ways to enjoy PS3 will be
further enhanced by accessing PS3 through the network, while retaining the
six-axis sensing capability. In addition to "3-posture-axis" of roll, pitch and
yaw, "3-dimension acceleration information (X, Y and Z)" can be detected in
high-precision and in real-time. In addition to standard key input available in
existing controllers, more natural and more intuitive manipulation will become
possible as if the controller has become part of your body."

This is an overly technical description, and there is a need to simplify the USP
for consumers in terms of features and benefits. The new PS3 controller employs
cutting edge technology and is a major and key element of the overall PS3
package.

What this means for users is :

-- The new controller for PS3 enables the user to direct characters, vehicles,
aircraft and other game elements in the Yaw, Pitch and Roll axes (3 of the six
axes mentioned above) without the use of the traditional directional buttons.
-- In addition, the controller's sensors can detect acceleration in each of the
above axes (providing the remaining 3 axes), allowing the user to determine the
speed of movement of the object being controlled.
-- There us no requirement for any additional sensors in front of the display.
-- The new controller will also allow users to freely navigate the PS3 controls
as well as access, move around and operate the PS3's navigation system (Cross
Media Bar) using the same sensor based control system.
-- PS3 will come with a single controller
-- Up to 8 controllers can be used

Not all "Day 1" games will employ the innovative features of the controller, but
over time, every developer will use the features.

Have you been forced into this "six-axis" approach by losing the "DualShock
Vibration" court case against Immersion ?
Not at all. The technology used for the DualShock is now almost 10 years old.
Whilst it was revolutionary when PS One launched, technology has moved on, and
SCE is always at the forefront of the technology wave. For the PS3 controller,
we are using breakthrough technology, right at the cutting edge of what is
possible today.

Software

What about the media reports we have seen suggesting that not all PS2 and PS One
titles will be backwards compatible ?
Kutaragi San made clear at the Playstation Business Meeting in March that all
titles that complied with the TRC (Technical Requirements Checklist) -
essentially a blueprint of how to develop a game on the Playstation platform,
would be backwards compatible. Nothing has changed from that statement.

In a few instances, developers have applied short cuts or workrounds in the
development process to extract the maximum performance from their games. In some
cases, these may be not fully comply with the TRC and additional work may be
required to make these titles compatible. Our target nevertheless remains 100%
backwards compatibility.

The lack of a vibration function when playing PS One or PS2 games on the PS3
does not affect the gameplay (and we can therefore say that there is full
backwards compatibiliy).
SCEE E3 MESSAGING DOCUMENT

This document provides some potentially useful sound bites and perspectives on
the announcements to be made at E3. It is not exhaustive, and should be read in
conjunction with the PS3 Q&A. The key points about PS3 are :

-- PS3 is being positioned as a computer system, and not a computer
entertainment system. Like other computer systems, it can be upgraded through
the use of readily available industry standard adaptors.
-- There will therefore be two initial configurations of PS3, not two versions.
-- With the exception of the HDMI socket, every aspect of the 20GB model can be
upgraded using readily available, industry standard adaptors.
-- No SCEE decision has yet been taken on the splut of PS3 configurations for
the SCEE market.
Hardware

How would you position the difference between the two versions of the PS3
announced this week ?
Firstly, the PS3 is a computer system. There may be two configurations but the
key elements are standard - Blu-ray disc, Cell chip, Giga-bit Ethernet to
provide an always-on connection to the network, and a pre-installed hard disk
drive (HDD) as standard.

The difference between the two versions is more to do with the customer who will
buy the PS3. The 60GB HDD version comes fully-equipped to exploit the very
latest in HD display technology. It also has a full suite of interfaces (I/O
connections), including an HDMI connection which will allow it to support full
HD (1080i/1080p) flat panel displays. This version is positioned at the consumer
who has either adopted HD, or who is planning tu upgrade to HD display
technology in the next few years.

We also recognise that there are many potential PS3 owners out there who are
either happy with the quality of their existing TV, or have perhaps recently
upgraded to a digital TV and do not plan to upgrade further for the time being -
for them an HDMI socket is not essential. For these customers, who will not
initially need the PSP/PS3 wireless connectivity, the 20GB version may be more
appropriate, and will be better value.

Upgradeability
Like other computer systems, it is possible to upgrade the configuration of the
PS3. For both models, it is possible to upgrade the hard disk to any industry
standard Serial-ATA 2.5" HDD.

For those with the 20GB version, owners who wish to utilise Memory Stick/SD
Memory Card/Compact Flash slots or Wi-Fi 802.11 connectivity to PSP can make use
of widely available USB wireless LAN adaptors and other industry standard
adaptors. Note : The only non upgradeable element of the 20GB version is the
HDMI slot, which can not be added later.

PS3 games will look brilliant on a standard TV, but stunning when viewed on a HD
display.

TV Connectivity
The issue of connectivity between the PS3 and the display is very complex and
depends on the type of TV (Analog, Digital or HD Ready), the maker of TV (until
recently, only Toshiba TVs have component AV connections as standard in Europe,
most other Euro TV sets use SCART which can not carry an HD signal) and
specification of TV (the very latest HD Ready TV sets have wider connectivity
options than earlier HD "capable" TVs from the same manufacturer which may have
lacked HDMI), and finally the configuration of the PS3 model purchased.

The issue of which cables to supply with the different configurations of PS3 has
yet to be decided.

Source: Thanks to bishoptl of NGAF
 
Q5. Will you launch the PS3 in the Asian region at the same timing ?
A5. Yes.

Hmmm,sony india bah!!!

Hard to believe tht their service centers can't even repair the ps2 and so I can imagine the response when askd abt the ps3 repairs.
 
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