Blade_Runner
Forerunner
Ps3's EU/AU launch a washout while Ms tries underhanded tricks @ ps3 eu launch
Microsoft secret agents resort to subterfuge at PS3 Euro-launches - Joystiq
While the Australian launch was no different
Australian PS3 launch underwhelming - Joystiq
While M$ resorted to cheap tricks........
Microsoft secret agents resort to subterfuge at PS3 Euro-launches - Joystiq
Apparently the gloves are off in Europe, and it seems to be working. At French events, one store sold 50 consoles out of 1000, and another store sold 300 out of 1000. At the massive under-attended event at the Eiffel Tower, where they were told to expect 3000 people, roughly 40 people turned out ... security was still turning people away without invitations. One unlucky gate crasher said, "I came from the suburbs, perhaps they don't like my face." At least the French are brutally honest.
Microsoft secret agents resort to subterfuge at PS3 Euro-launches - Joystiq
While the Australian launch was no different
According to The Sydney Morning Herald the PlayStation 3 launched last night with "officials, media and security outnumbering customers." The 500 retailers on the continent opened their doors for a midnight launch and despite the estimated 20,000 pre-orders "most stores were virtually deserted."
The Herald says even the official launch event at Myer's Pitt Street store had only 40 people in line at midnight "causing distress for the army of camera crews who turned up expecting to capture launch mayhem." The gentlemen who ended up being first in line showed up at 9 PM. Adding insult to injury, television producers "unashamedly" had the crowd fake cheer for the cameras. A local radio station even had their on-air talent create "bogus cheers" to convince listeners that a major event was going on. Looks like the hype accompanying the U.S. launch has all but vanished. We'll get a better picture of the PS3 PAL release later this evening when reports of the European launch trickle in. Maybe the land down under is just full of Xbox and Nintendo fanboys?
Australian PS3 launch underwhelming - Joystiq
While M$ resorted to cheap tricks........
Deciding that deviousness was the order of the day, they had agents in both London and Paris throwing monkey wrenches into the works at Sony-sponsored events that included:
* Handing out chairs to the weary fans waiting in the PS3 lines that were printed with a link to this site on the back of them.
* Sending SMS messages to game journalists saying "The Xbox 360 team wishes you a good night."
* Driving boats past the Sony event adorned with "XBOX 360 HEARTS YOU" signs.
* Arming themselves with whistles and blowing them from rooftops to drown out the noise of Sony PR.
Microsoft secret agents resort to subterfuge at PS3 Euro-launches - Joystiq