R I P Crucial Ballistix- The memory brand is no more

nRiTeCh

nRiTeCh

Northstar

Micron Kills Off Crucial's Iconic Ballistix Gaming RAM​


Crucial is, without a doubt, one of the most widely recognised brand names on the market. This is not just due to the fact that they have an excellent history of providing consumers with high specification gaming RAM and storage devices, but more so, it feels like their ‘Ballistix’ name has been around (metaphorically speaking) forever! – Following a report via TechPowerUp, however, parent company Micron has made what can only be described as a truly shocking announcement.

Put simply, they have confirmed that not only has ‘Ballistix‘ been officially discontinued, but more so, it would appear that Crucial may be getting taken out of the gaming RAM market entirely!



 
That's a bummer. I hope they rebrand and come out with something in place. However, the RAM segment I feel is crowded with a lot of players, even though the actual hardware manufacturers are few. The Crucial name used to carry some weight and was known for its reliability, hope they rebrand and come with some good products.
 
Looks like they are gonna make a comeback with the Micron brand. Micron won't stop making memory dies anytime soon. The latest Corsair Vengeance RAMs come with Micron manufactured dies.
 
Stupid idea honestly. Crucial had a serious amount of goodwill in the market for making high quality value priced memory products that had great support.

They will have to spend a lot to establish the micron brand now to get the same number of eyeballs.
 
Damn, I bought my first DDR4 memory (Crucial Ballistix) from TE. I hope I still can claim warranty if required in the future.
 
Hachune said:
Damn, I bought my first DDR4 memory (Crucial Ballistix) from TE. I hope I still can claim warranty if required in the future.
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this should not be an issue as the brand is dead but not the company. they will replace with equivalent ! or shall replace with equivalent...
 
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