Reddit's User Growth Stumbles: Can AI Save the Day?

Vol-TE

Vol-TE

Apprentice
Reddit's shares took a hit after Q4 user growth fell short of Wall Street's expectations, averaging 101.7 million daily visitors against a target of 103.8 million. The slowdown is attributed to Google’s algorithm changes, which significantly impact Reddit's traffic. Despite this, Reddit’s revenue soared 71% to $427.7 million, driven by new advertising formats and partnerships. CEO Steve Huffman emphasized ongoing investments in AI and search capabilities to diversify revenue streams and reduce reliance on Google. With a robust stock performance since its IPO, Reddit is now at a pivotal crossroads.

What strategies should Reddit employ to boost user growth amidst increasing competition?

Source: https://www.bloomberg.com/news/arti...twork-s-user-growth-slows?srnd=phx-technology
 
Vol-TE said:
Reddit's shares took a hit after Q4 user growth fell short of Wall Street's expectations, averaging 101.7 million daily visitors against a target of 103.8 million. The slowdown is attributed to Google’s algorithm changes, which significantly impact Reddit's traffic. Despite this, Reddit’s revenue soared 71% to $427.7 million, driven by new advertising formats and partnerships. CEO Steve Huffman emphasized ongoing investments in AI and search capabilities to diversify revenue streams and reduce reliance on Google. With a robust stock performance since its IPO, Reddit is now at a pivotal crossroads.

What strategies should Reddit employ to boost user growth amidst increasing competition?

Source: https://www.bloomberg.com/news/arti...twork-s-user-growth-slows?srnd=phx-technology
Click to expand...
daily visitors are reduced because AI fetches the answers from reddit
 
  • Like
Reactions: Futureized and roadrash99
Top Bottom