Reliance 1x Customers get ready to swap with change2broadband

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Reliance To Launch "change2broadband" Campaign For Existing 1x Customers to switch to EVDO, Netconnect broadband plus...

NEW DELHI: Anil Ambani-run Reliance Communications is targeting 15-20 per cent of its revenue from its data and value-added services verticals.

According to company sources, RCom is giving a major push to its data business and expects it, along with the VAS business, to contribute 15-20 per cent of overall revenues.

To achieve its revenue target, RCom is planning to target high-value customers of rival companies.

The company is planning to launch a swap offer `Change2Broadband` wherein data-card customers of competitors will be upgraded to Reliance`s Netconnect Broadband Plus service, sources said.

Under `Change2Broadband`, RCom will offer a Rs 3,600 annualised savings scheme to these churn customers. A potential high-value customer for RCom is one who is currently subscribing to tariff plans of over Rs 1,099.

This could translate into a revenue contribution of over Rs 800 crore every quarter. RCom is also planning a similar swap offer to upgrade its own Reliance Netconnect customers to Netconnect Broadband Plus. RCom has tied up with Alcatel Lucent to es tablish its data network.

RCom`s high-speed data network will provide seamless coverage across 20,000 towns and 4.5 lakh villages. The company has invested over Rs 600 crore in its pan-Indian network for its data business

Source: Moneycontrol.com >> Messageboard >> Stocks >> Reliance Comm >> RCom eyes 15-20% revenue from data, value-added biz
 
dharmilstar said:
has this been implemented? also any idea about the cost of upgrading for existing netconnect users?
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they seem to be offering this for non reliance customers rather than reliance once. plus, who would want a 2 mbps connection with a 10 gb limit :P
 
bitsandpieces said:
they seem to be offering this for non reliance customers rather than reliance once. plus, who would want a 2 mbps connection with a 10 gb limit :P
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well its good for me...i have been traveling a lot lately and would continue to do so in near future too...atm i use Airtel data cards which gives me a max. speed of 44kbps and sometimes i have to reconnect several time to open a web site...gmail in standard doesn't open always have to check my mail via HTML vies...then several other problems :(
 
Yeah while I myself would never bother with this connection, a wireless customer does not have much choice. Either Tata or Reliance and Reliance offers a better network hands down.
 
bitsandpieces said:
they seem to be offering this for non reliance customers rather than reliance once. plus, who would want a 2 mbps connection with a 10 gb limit :P
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well if you have read the article carefully, it also mentions that existing netconnect users can upgrade. 10gb limit is a different thing.
 
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