RCom to launch Rs 480 Net-enabled phones
RCom to launch Rs 480 Net-enabled phones
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Rajesh S Kurup / Mumbai December 30, 2007
Company targets sale of one million handsets a year.
Reliance Communications (RCom) is planning to revive the price war in the mobile handsets segment, this time by introducing an internet-enabled mobile phone for Rs 480 ($12) – the cheapest in the country, if not in the world.
This will be at least three times lower than the existing price of Rs 1,400 ($35) for a low-end internet-enabled handset.
The company, which has been conducting a feasibility study for the last couple of months, is in the advanced stage of launching the handset.
The launch of the handset, slated to be in the GSM category, would coincide with the company’s proposed GSM entry, a source close to the development said.
“Low-cost internet-enabled phone is one of the seven major initiatives planned by the company in 2008, and Chairman Anil Ambani is personally overseeing it,†the source added.