Sony W67 LCD settings, any help on this?

[ithehappy]

I've asked this in another forum, got no reply. So asking here. Anyone using these latest televisions here, could you guys please tell me what settings do you use? There are plenty of settings, and I don't know which to change or turn off! The default standard profile is just fine, but by no means it's perfect, the colours look unnatural and all. I want to have natural colours, and a vibrant image.
If anyone has this particular model or same as this kindly input something here.
Thanks.
PS: They have something called 'cinema' mode, its good, but the colours are washed out, and the overall picture appears to be dull.

 

[raj_pol]

http://www.tweaktv.com/tweak-my-tv/viewmodels/sony.html

Try this iste. Pretty good settings they have.