Sony's response to PS3's just sitting on shelves

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Ck Nish

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"Our goal is not to have empty shelves, it's to have full shelves" - Tretton

The amount of PlayStation 3 units on store shelves throughout North America is due to the strength of Sony's manufacturing and supply chain, according to SCEA chief executive Jack Tretton.

While critics have suggested the next-gen console is not a hit with consumers due to the fact it hasn't sold out in many locations, Tretton has stated it's because the company has never been this well organised.

"It's a testament to the fact that we've been able to manufacture and ship units on a greater pace than any previous console," Tretton said in an interview with Reuters.

"Our goal is to fill shelves across the United States. Our goal is not to have empty shelves, it's to have full shelves."

"If we have a empty shelves that's one less consumer who could have bought a PlayStation 3," he said.

The PlayStation 3 is on track to reach Sony's sales target of 2 million units in the US by the end of March, according to Tretton.

"We're in pretty good shape to do that. The early returns are quite favourable," he revealed.

The chief executive also predicted there would be no console shortages in the supply chain by May 2007.

"April or May is when we feel like we're going to catch up to demand and have product fully in stock across North America and stay there," he said.
Click to expand...

Sony: PS3 in stores is testament to strong supply, not poor sales // GamesIndustry.biz

Whoa! Now that's what you call spinning the situation. Why Isn't he playing in the world cup?
 
Hehe so get this. The second line says -

The amount of PlayStation 3 units on store shelves throughout North America is due to the strength of Sony's manufacturing and supply chain, according to SCEA chief executive Jack Tretton.


Then the last line says -


"April or May is when we feel like we're going to catch up to demand and have product fully in stock across North America and stay there," he said.

I think Sony are starting to get lost in thier own lies. :)

BTW Nish where did you catch that story? Eurogamer?
 
Eurogamer.net (partner website of GamesIndustry.biz) ran the same story/article that you qouted from. Its where I read it first anyway.
 
That's true. Conforming to reality would be disastrous for them. For the time being, they have to put on a brave face and lie through their teeth. Hopefully Motorstorm and F1 will generate some sales for them.
 
Motorstorm definitely will put up some sales, 3rd great game Ps3's got after Resistance and Virtua Fighter.
 
Oh yeah, I forgot about Virtua fighter5. Being a timed exclusive, it should sell quite a lot of PS3's itself.
 
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