A startup company has ditched Facebook for adverstising because according to it , 80% of the ad clicks on the site come from bots and the site will also not let it change its Pages name without committing to paying thousands in advertisements.
The startup called Limited Run says its leaving Facebook after finding out the hardly any of its ad clicks are from real people . The company said , it discovered that most of ad clicks are by bots after using six analytic services along with its own analysis .
The company said in a note , " "Facebook was charging us for clicks, yet we could only verify about 20% of them actually showing up on our site."
"They said they would allow us to change our name," the company wrote in the note.
"NICE! But only if we agreed to spend $2000 or more in advertising a month. That's correct. Facebook was holding our name hostage."
"We just don't want to deal with Facebook anymore," he said.
Source
The startup called Limited Run says its leaving Facebook after finding out the hardly any of its ad clicks are from real people . The company said , it discovered that most of ad clicks are by bots after using six analytic services along with its own analysis .
The company said in a note , " "Facebook was charging us for clicks, yet we could only verify about 20% of them actually showing up on our site."
"They said they would allow us to change our name," the company wrote in the note.
"NICE! But only if we agreed to spend $2000 or more in advertising a month. That's correct. Facebook was holding our name hostage."
"We just don't want to deal with Facebook anymore," he said.
Source