^ True that ..Me and BF1983 went to the Bose store the other day for a casual listening. The In-ears were the worst Ive tried till date ..I am not exaggerating when I say,I would prefer a SoundMagic PL-11 instead of the crap I heard.The whole design and fit itself was flawed..
I wonder how your friend loved them.. maybe he tried some other model :S ..The one I tried was for about 5k..
Even the Bose cans that we tried were mediocre in terms of sound but once you see the price tag , you feel they are crap for the price ! The only and only good thing about the BOSE cans was the active noise cancellation technology incorporated..Even with big speakers blasting in the background , the headphones canceled out almost 70-80% of noise.
I really really pity those who spend so much moolah on Bose , wish someone could educate them about brands such as Audio Techicia ,AKG etc ..even Sennheiser are better !