The HTC Butterfly S announced

[Aman27deep]

HTC today announced the new Butterfly S, and it seems to be a significantly updated model of the original Butterfly which launched last year. The Butterfly S makes one realise why the HTC one has a 4.7 inch display and not a 5.0 inch one. The PPI of the beautiful display is 440.

There's HTC Zoe with HTC Share and Video highlights as well, which are also present on the HTC one. The Ultrapixel camera packs in a 1/3" BSI sensor size with a 2.0 micron pixel size and wide F/2.0 aperture.

Key Features :

• 5.00 inch 1080p SuperLCD3 Display
  
• Android 4.2.2
  
• Qualcomm Snapdragon 600 CPU running at 1.9GHz, same as the Samsung Galaxy S4
  
• 2 GB Of RAM
  
• Same Ultrapixel camera as the HTC one
  
• 16 GB of internal storage, along with a MicroSD support. 25 GB of free DropBox space is available too for two years.
  
• Measures in at 114.5x70.5x10.6mm, and weighs in at 160 grams
  
• 3200 mAh battery
  
• Bluetooth 4.0, Wi-Fi, DLNA, NFC, GPS are present as always.
  

Visually not much has changed, and the new Butterfly S looks more or less the same as it's older brother. The phone is supposed to launch next month in July for the Taiwanese market. It will be priced at around $760.

Source

 

[mach9]

I really don't quite get HTC's thinking with this dual-flagship strategy. Both the ONE and Butterfly are priced at the same comparable price levels and both boast high end specs. What's the point? Who's the target audience?

 

[raksrules]

No one. They seem to be just randomly dishing out phones left right and center of all screen sizes and price points. May be trying to do a samsung. Flagships seem to have no meaning these days looks like.

 

[manucitc]

Butterfly s has massive 3000+ mah battery....

 

[Spacescreamer]

No one. They seem to be just randomly dishing out phones left right and center of all screen sizes and price points. May be trying to do a samsung. Flagships seem to have no meaning these days looks like.

Flagship was always an idea, nothing written in stone ever i think.
Atm, with the way things are proceeding vis a vis evolving and outdoing the specs, i think there is a limit to what specs the companies wanna dish out in a certain point of time and in a particular chassis (cost wise). So they maybe are packing whatever permutation/combination they can at a certain price point and trying to dish it out for the consumers in a given time period before they move onto the next set of specs.

Fully agree with ur pts here. Esp the emulating the samsung's spectrum of choice strategy.

 

[mach9]

Samsung's hair brained multi choice at every price strategy could be doing more harm than good. Their repeated price cuts and close positioning of the Galaxy and Note ranges *and now the Mega* is so crazy, the loss of ownership valuation with time is simply IMMENSE! In fact, i'm surprised most repeated Samsung customers haven't figured out they're being offered horrible ownership values for buying any of their premium offerings within 6 months of launch, cos by the time it's 6 months, the original price is cut to it's halfway value approx and the rest of the devaluation comes from competition - external as well as their own multi family models that keep getting dished out refreshed and variation versions every now n then. That's got to be a sucky deal any which way you look at it. Just look at the way the S3 has gone and it's now being cannibalised even!

 

[Aman27deep]

All the 'flagships' are so for only 3-4 months now.

If you have a Sony Xperia Z, you'll be worried about the Xperia Togari, if you have the HTC one, you'll be worried about the butterfly s or the one plus (remember one x plus?), and if you have a Samsung galaxy s4, you'll be worried about anyting new that Samsung pulls out there.

Just pick a phone, and be happy with it!

 

[mach9]

All the 'flagships' are so for only 3-4 months now.

If you have a Sony Xperia Z, you'll be worried about the Xperia Togari, if you have the HTC one, you'll be worried about the butterfly s or the one plus (remember one x plus?), and if you have a Samsung galaxy s4, you'll be worried about anyting new that Samsung pulls out there.

Just pick a phone, and be happy with it!

Our discussion wasn't about choosing. It was a conversation on strategy and product positioning with HTC/Samsung.

Your statement though is true. It's what i tell everyone .. stop chasing new versions of the latest/greatest and just choose what works for you n forget the rest. EXCEPT, choose to buy it at the right time. The worse thing anyone could do is just go get the next latest version at launch. Collosal waste of money and ownership VFM given the neck to neck race today and technology adoption rates.