Not so competitive pricing, issues with after sales and servicing and a not so good image seems to be hurting them. It is difficult to sustain a product with very low volumes. At least in the marketing, after sales and servicing front they should learn from Hyundai and Maruti. They work hard for the Indian market whereas with most European manufacturers (Skoda, Fiat, VW) they give a shit to the Indian public and so are being shown the finger.