Android Xiaomi and OnePlus Strategy Analysis, A Blueprint for Success

[PoBoy]

Xiaomi and OnePlus Strategy Analysis, A Blueprint for Success

http://www.techspot.com/article/861-xiaomi-oneplus-strategy-analysis/

Create a compelling product for tech enthusiasts
Sell it direct as a loss leader
Limit production to create scarcity
Build awareness and demand
Sell profitable related products and services
Scale production once component costs drop
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Small Chinese companies like Xiaomi and OnePlus were able to create markets even while competitors like Apple and Samsung spend billions in advertising their smartphones ....
For example, Xiaomi's Mi3 sells for about $240 and today costs less than $157 to make and distribute, according to Fomalhaut Techno Solutions....