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YouTube unveiled a major upgrade of its Web site on Friday that will transform how millions of YouTube fans find videos by encouraging them to subscribe to channels that focus on the latest work of favorite artists or topical themes.
The Silicon Valley start-up that began as a bare-bones video search site and is now, suddenly, at the forefront of this year's grassroots Internet video craze.
The changes allow users to create playlists that can be shared with similar-minded fans. Tastes range from high-minded artistry to pop sensibility to dumb and dumber.
YouTube said that it aims to move beyond depending on the latest hit videos, which spread like wild fire across the Internet via e-mail. Instead, it wants to create a personalized programming experience akin to TV viewers surfing channels with a remote control.
The site has shot up U.S. Internet rankings in six months to become five times larger than any other provider of online video, outpacing Yahoo, News Corp.'s MySpace, Microsoft and Google.
Source
The Silicon Valley start-up that began as a bare-bones video search site and is now, suddenly, at the forefront of this year's grassroots Internet video craze.
The changes allow users to create playlists that can be shared with similar-minded fans. Tastes range from high-minded artistry to pop sensibility to dumb and dumber.
YouTube said that it aims to move beyond depending on the latest hit videos, which spread like wild fire across the Internet via e-mail. Instead, it wants to create a personalized programming experience akin to TV viewers surfing channels with a remote control.
The site has shot up U.S. Internet rankings in six months to become five times larger than any other provider of online video, outpacing Yahoo, News Corp.'s MySpace, Microsoft and Google.
Source