ITDepot is notorious for pricing everything very high. No one with an IQ of over 80 will buy from them unless the items are not available anywhere else or has too much money to throw around. Try not using them for price references.
The link you quoted shows Rs :13490/-
However this is how it works:
13490 + 5% VAT + 200 (Shipping) = 14375.
Lynx always quotes prices on its website without adding the VAT.
Umm.... just came across a previous sale of the same processor and chipset board.
http://www.techenclave.com/cpu-mobo-and-ram/sale-core-i5-760-asus-p7p55d-183789.html