AMD's future

[hatter]

AMD has said many times that it needs to fight the fights it can win. It is David to Intel’s Goliath and needs to use its resources cleverly. From what I saw in Austin it still has the personnel to do this. The people we met seemed live and breathe AMD and it’s hard to imagine any of them leaving to join a competitor, regardless of the money on offer…

Let’s be brutally honest here: if Intel wanted to drive AMD out of business it could do so just by cutting CPU prices for as long as it took. However this would leave Intel with an almost complete monopoly and would make the kind of anti-monopoly attention Microsoft has received - let alone its current struggles with the European Commission - pale into insignificance.

So comparing AMD’s fortunes to Intel’s, in an absolute sense, has limited value. What is vital is how AMD is going about taking some market share from its giant rival. AMD is never going to come close to Intel’s spend on R&D and marketing, and it’s hard to see how AMD can prevail in a straight fight, so it has to be smart about how it uses what resources it has.

With asset smart finally culminating and 2008 marking a distinct improvement in product execution, AMD is definitely in better fighting shape than this time last year. However, AMD is still consigned to a fate of having to fight on many fronts with fewer resources.

The people we met in Austin live for that kind of challenge and it would put a real spring in their step to have such a clearly defined objective. AMD is coming towards the end of the period of transition that started with the ATI acquisition. Its remaining employees need something to believe in. For the sake of competition and innovation in the PC industry, let’s hope they get it.

This company has to survive… it has two brutal and ruthless competitors in Intel and Nvidia, but still both these companies lack something in their products. Intel and Nvidia make great products, designed and manufactured with perfection, but still they lack magic of HD 48XX or Athlon or 780G.

AMD’s products are not perfect and often buggy, but they have just a bit of that extra something which make the hardware scene just that tad more exciting!

This company has to keep on fighting…

Inside AMD: where does it go now? :: HEXUS.channel - Essential IT business intelligence

[vishalrao]

AMD+Sun should merge Then that should merge with IBM… I’ve been predicting this for the last 7 yrs… I know this will happen someday

[Dark_Star]

^^All hail OSS BTW AMD is a great company and has a great future , despite the fact they were outgunned by Core series they keep on releasing counterparts.. Though none surpassed C2’s but was neck to neck in almost every bench.. and the price/performance ratio has always been AMD side since their downfall..

I still remember people crying for X2 3600 +

[Hacker]

Amd needs some great but simple ads which the common man can understand.

Few years back I had seen the Amd and Me ads which totally sucked. Compare that with Intels ad for c2d, “the best desktop processor”.

Even a layman can understand Intels ad.

[Amax]

I was waiting how they gona deliver with their Fusion technology. The combination of CPU and GPU in one chip that will make it very lethal , only if they deliver. A supercomputer have been made with nvidia GPU power check the link

University of Antwerp makes 4000EUR NVIDIA supercomputer

"By 2012, three of the top five supercomputers in the world will have GPUs using parallel computing applications to crunch numbers at a clip that’s not possible on standard CPU-only set-ups, predicts David Kirk, Nvidia chief scientist. "

Now if the future power lies with GPU, then AMD have made the right move with its fusion technology. Think about 4 to 5 GPU intergrated with 7 core CPU and all in one chip, thats gona BANG the BOOM.

Whatever anybody say AMD will beat with it Tech and Price, Sure!!