^^^man before coming over to TE, I used to read reviews etc. for weeks on a particular category that used to interest me, and then go over to NP for searching on the best price for the cards/products that I wud have shortlisted, alongwith ofcourse going to my fixed dealers/shops as well....I didnt used to care about the prices in US. I am sure, its the same with many such people, they would buy the product at the best prices they can buy.....so u see, that is the reason Rashi doesnt care about the informed peeps, coz there wud still be people who would buy there product. And ofcourse with the margins they have, they can ofcourse drop the prices at a later stage....