Happened with me last year around MarchI Didn't know Amazon does price matching.
Wanted to buy Galax Buds Pro (was using an Android back then) but it never went below 8k and i did not want to wait for any proper sale like Prim Day
So almost everyday i used to check the price on amzn and one day i was bored and checked (in the morning) the price on the earphones on samsung website and found that it was cheaper than amzn
Later in the evening i had to buy some stuff on amzn and while checking out i saw that the price of the Galax Buds were same as samsung's website and there was a 10% discount on top of that.