1) This was the cheapest I could find. Cheaper than Lamington road also
2) Had got this card for free couple of years back when i had purchased some appliances.
3) My current monitor was dead, was the best time to buy one.
4) Agreed !!
You have to go by the norm, not the exceptions. For normal users, the card costs Rs 400 for sign up and Rs 99 + taxes = 117/year subsequently. It encourages customers to take loans to buy things they might otherwise not buy at all also the yearly subscription cost is also a motivator to make them buy just to make use of the card.