CPU/Mobo ASUS Launches E.L.I.T.E. - India's Largest Service Network for Motherboards

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ASUS Launches E.L.I.T.E. - India's Largest Service Network for Motherboards
E.L.I.T.E. - Ease of Service, Lowest TAT, In 24 Hours Repair & Swap facility*, Toll Free number for Pick-up-and-Return Facility for Motherboard in an Extensive list of 270 Indian cities
Pictorial Representation of cities on Indian map where the ELITE services for Motherboard will be provided...
Mumbai, Maharashtra, July 8, 2010 /India PRwire/ -- ASUS, the No.1 Motherboards manufacturer in the world announces the start of India's largest service network for RMA (Return Material Authorization) service for Motherboards in 270 cities. The innovative service initiative - E.L.I.T.E. - ensures effective service support for ASUS motherboards across the length and breadth of the country from Kashmir to Kanyakumari. By using this facility customers can now effectively reduce the overall time and efforts required for servicing and repair of ASUS Motherboards. The largest network in India with support for an impressive 270 cities (215 for Pick-up and Return + 55 for Instant swap), this facility ensures that end users are not inconvenienced due to long waiting period endured in conventional procedures of Motherboard RMA. The most important point to note is that this facility will be offered for free!

E.L.I.T.E. - the Largest network for Motherboard service in India

E stands for Ease of service where a person can simply call up the toll free number and get a sms within 1 hour of logging the call. L speaks for the commitment of the Lowest TAT (Turn-Around-Time) in the industry to customers. I stands for the Instant Swap facility* (available for motherboards that will be repaired at Rashi Service Centers). This facility also includes DOA replacement for motherboards for up to 60 days from the distributor invoice date. T is for the Toll Free Number and total absence of charges for organizing the pick and return service. Finally E stands for the Extensive list of 270 cities covered by this service making this the largest network in India for Motherboards.

The offering will cover the servicing and repair of ASUS Motherboards for customers whose shops are more than 30 kms away from existing Rashi/Digicomp service centers. Accel Frontline, a Chennai based services provider with presence in multiple locations in India has been entrusted with the task of handling the logistics of the Pick-up and Return services effectively.

Speaking on the eve of the launch of this major service initiative, Mr. Steve Han - General Manager - Service ASUS (India) said, "While our existing service centers already provide excellent support to most areas in the 30 Km. range, it will be the far flung areas of India which will really benefit from this extensive service initiative taken by ASUS. With E.L.I.T.E. Service initiative, we aim to not only reinforce our number 1 position in the sales of Motherboards but also consolidate our position as the company that provides the most end user satisfaction by delivering on the promise of lowest TAT. This is only the Phase I of our plan towards taking our service to the next level by extending the scope of products to be included in the service, along with the number of cities."

The entire Pick and Return service procedure is extremely user friendly and simple to use. Customers first call the Toll-free number 1800-209-0365 and provide all the details to the Call centre executives for assisting in smooth pick and return services. Users will receive a SMS of the same within 1 hour of the call logging. Once all the required details including RMA (Return Material Authorization) number is verified, the Motherboards will be picked up and sent to the Servicing centers spread all over the country. Working within the am/pm structure, the products will be collected from customers on the basis of their location and the same will be delivered to the nearest service center which after repairing will return the motherboards to the customers.

Added Mr. Vinay Shetty - Country Head, Component Business, ASUS (India), "This innovative service program reaffirms our absolute commitment to our customers. With 270 cities included in the initial stage of E.L.I.T.E., we are sure to receive an encouraging response to this initiative. Besides, our valuable Partners can always address their grievances or concerns to me directly through our earlier initiative reachus@asus.com for factors including Service issues or suggestions. Based on the overall feedback and suggestions gathered by this platform we will continue to upgrade our services and initiatives for our Partners."

* Facility available currently only for Motherboards brought to Rashi Service Centres
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ASUS Launches E.L.I.T.E. - India's Largest Service Network for Motherboards

A +ve move from Asus on the after sales service front in India :ohyeah:
 
Guess we would have to start recommending Asus again :D They have loads of 8xx series chipset mobos in the 5.7-6.5k range :lick:
 
Happy to see they want to stay in the market and fight :)
But they gotta deliver their best before I buy OR recommend any regular ASUS board.
 
Sounds great, but still we will have to go through Rashi :( which sucks, Even last time ASUS had came up with something like off shelf mobo exchange do not remember exactly, went to rashi to RMA one and asked Rashi about the same, they said they never heard of this and the normal procedure will be applied for the RMA. So do not know how good this will be, still will wait for few months till i see or hear some good feedbacks about this before buying or suggesting anyone Asus mobo...
 
Having service centers and having good service are 2 different things , I love their products but they are a giant and it seems from comments on various forums (not just India but Europe and America too) that they don't really care all that much.

Personal opinion but I have had good experience with gigabyte products and they perform as well as asus so really for me to consider asus again they will need to rebuild their reputation over time.

And if its going to be rashi .......
 
this is pretty good news ... i just got a Rampage II gene last month and the LCD kit that came along with it is broken ... so good time to test and see how this process works.
 
^ broken sounds like physical damage ? They might deny RMA . Still let us know how it goes. :)
 
Good initiative. Finally a company that listens to it's customers.
Guess I'm going to be buying Asus m/bs and WD hdd's only from now on.
 
iamddevil said:
Good initiative. Finally a company that listens to it's customers.

Guess I'm going to be buying Asus m/bs and WD hdd's only from now on.
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I'd suggest waiting a bit and checking out how warranty issues are sorted out. Rashi already had a wide network but their service is/ was pathetic. Having service centres does not translate into providing better service. I've been off Asus for quite sometime now and am not gonna risk my money/ time on the brand just on the basis of the number of their "service centres".

Also, about WD drives, as far as I can make out, Seagate has been having less failures than WD currently. Some guys here on TE are also facing problems with WD RMA. For the record, I have faced no RMA issues with both brands.
 
^ you're right....better to wait and see how well they implement their policy. Nevertheless, they deserve credit for doing something new, and overdue.
Off course, it's better to never have to use the RMA process at all, especially for hdd's, but if I had to, I'd rather the company took the effort on my behalf.
 
FaH33m said:
^ broken sounds like physical damage ? They might deny RMA . Still let us know how it goes. :)
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well its more like the pin does'nt fit in on the motherboard so i cant use the kit... probably will give them a call later in day to check what they do .
 
I wont raise my hopes yet, If only Asus would have ditched Rashi completely. Lets hope they do get their act together though, and we can start buying/recommending asus products again...
 
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