Finally sold my 6970 and have moved on. I have been using this GPU for the last two years and I must say that it kept me quite happy with its performance. The only game where I had some issue was in FC3, and taking into account that I am still to play some of the newer titles, I thought a change of card makes sense.
So it was all down to choosing between the 770 GTX and the 7970. The performance difference between the two is minimal and the prices I found for the 2 were around 3k apart with the 770 being more expensive.
I was all ready to go for the 770 GTX and pay the extra price, but was confused about the water block availability right away. At this point of time I saw an interesting discussion on the same topic on another forum and a lot of people were swaying towards the 7970 because of the extra 1 GB of Vram and also the bigger Bus.
Last night, while surfing flipkart to see if any new cards have been listed, I saw a 10% off on the reference 7970 and that kid of clinched it. Ordered right away and got a 3k discount. I also get 4 free games, worth around 3.5-4k, all of which I am yet to play anyway (Bioshock, Crysis 3 and TR) so net net it works out to around 26k with 3 new games....thats a good deal if I may say so. Sorry Bikey, I know we wasted a lot of time discussing this, but I think finally the 7970 comes out tops, with all the extras and a good discount to boot.
Now, the fight for the mobo and SSD are crowding my mind......lets hope I can sort them out quickly as well.
I need to fix on a mobo quickly, as that will decide the theme and colors for the build at large....and thats where the confusion begins and does not seem to end for me.