Google cares about you. Perhaps a lot more than necessary




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So from what I understand, instead of the companies now the browser/websites will determine which ads you will see, which will still involve sharing data with Google to determine which ads should be shown to the end user.

Ramadhir Singh

Vivaldi, Brave, DuckDuckGo reject Google's FLoC ad tracking tech
any idea which route Firefox will take ? - given Mozilla is funded by google they are obliged to implement it today or tomorrow and will come up with a nicely sugarcoated statement.
The current statement by them is rather blurred.
Here’s a statement that a Mozilla spokesperson provided to us on the plans for Firefox: (source : )

We are currently evaluating many of the privacy preserving advertising proposals, including those put forward by Google, but have no current plans to implement any of them at this time.
We don’t buy into the assumption that the industry needs billions of data points about people, that are collected and shared without their understanding, to serve relevant advertising. That is why we’ve implemented Enhanced Tracking Protection by default to block more than ten billion trackers a day, and continue to innovate on new ways to protect people who use Firefox.
Advertising and privacy can co-exist. And the advertising industry can operate differently than it has in past years. We look forward to playing a role in finding solutions that build a better web.
see the underlined words -- that is pure diplomacy.

see the bold statement of others.
Vivaldi: “We will not support the FLoC API and plan to disable it, no matter how it is implemented. It does not protect privacy and it certainly is not beneficial to users, to unwittingly give away their privacy for the financial gain of Google.”


Well-Known Member
Firefox 89 arrives with further measures to protect you from tracking in incognito
Firefox 89 blocks cross-site cookie tracking in private browsing by default. It's based on the "Total Cookie Protection," a suite of protection measures introduced back in February. In the past, you had to explicitly enable the feature in order for it to work in incognito tabs, but starting in Firefox 89, the cross-site tracking protections are enabled by default, no matter which tracking protection level you've chosen. The new effort joins existing measures that are meant to reduce the amount of personal data your browser shares about you while using private mode. It's unclear whether this new default behavior is exclusive to the desktop version for now.