Google cares about you. Perhaps a lot more than necessary

[booo]

Vivaldi, Brave, DuckDuckGo reject Google's FLoC ad tracking tech

Makers of Vivaldi and Brave web browsers have rejected Google's new privacy-preserving proposal called FLoC, which is meant to replace third-party tracking cookies across websites on browsers, including Chrome.

www.bleepingcomputer.com

GitHub disables Google FLoC user tracking on its website

GitHub has announced rolling out a mysterious HTTP header on all GitHub Pages sites to block Google FLoC tracking.

www.bleepingcomputer.com

 

[Kaleen Bhaiya]

So from what I understand, instead of the companies now the browser/websites will determine which ads you will see, which will still involve sharing data with Google to determine which ads should be shown to the end user.

 

[Ramadhir Singh]

Vivaldi, Brave, DuckDuckGo reject Google's FLoC ad tracking tech

any idea which route Firefox will take ? - given Mozilla is funded by google they are obliged to implement it today or tomorrow and will come up with a nicely sugarcoated statement.
The current statement by them is rather blurred.

Here’s a statement that a Mozilla spokesperson provided to us on the plans for Firefox: (source :https://www.theverge.com/2021/4/16/...sers-brave-vivaldi-edge-mozilla-chrome-safari )

We are currently evaluating many of the privacy preserving advertising proposals, including those put forward by Google, but have no current plans to implement any of them at this time.
We don’t buy into the assumption that the industry needs billions of data points about people, that are collected and shared without their understanding, to serve relevant advertising. That is why we’ve implemented Enhanced Tracking Protection by default to block more than ten billion trackers a day, and continue to innovate on new ways to protect people who use Firefox.
Advertising and privacy can co-exist. And the advertising industry can operate differently than it has in past years. We look forward to playing a role in finding solutions that build a better web.

see the underlined words -- that is pure diplomacy.

see the bold statement of others.

Vivaldi: “We will not support the FLoC API and plan to disable it, no matter how it is implemented. It does not protect privacy and it certainly is not beneficial to users, to unwittingly give away their privacy for the financial gain of Google.”

 

[becool773]

Google=Skynet

 

[Kaleen Bhaiya]

Firefox 89 arrives with further measures to protect you from tracking in incognito

Firefox 89 blocks cross-site cookie tracking in private browsing by default. It's based on the "Total Cookie Protection," a suite of protection measures introduced back in February. In the past, you had to explicitly enable the feature in order for it to work in incognito tabs, but starting in Firefox 89, the cross-site tracking protections are enabled by default, no matter which tracking protection level you've chosen. The new effort joins existing measures that are meant to reduce the amount of personal data your browser shares about you while using private mode. It's unclear whether this new default behavior is exclusive to the desktop version for now.

Link- https://www.androidpolice.com/2021/06/02/firefox-89/

 

[TEUser2K1]

Google Assistant Records Audio Even When You’re Not Using It, Company Reportedly Admits

Google Assistant records audio even in times that you are not using it at all, the tech giant reportedly admits.

www.techtimes.com