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NVIDIA's GeForce GTX 550 Ti: Coming Up Short At $150 - AnandTech :: Your Source for Hardware Analysis and NewsIndeed the GTX 550 Ti is faster than the 5770 - by around 7% - but then the GTX 550 Ti costs 36% more. At the other end of the spectrum is the 6850, which is 7% more expensive on average for 25% better performance. Even the GTX 460 768MB is going to gnaw at NVIDIA here so long as it’s still on the market; it’s 15% faster and yet it’s $20 cheaper. It’s with a dash of Alanis Morissette irony that the GTX 550 is a remarkable compute card compared to similar AMD cards, but at the same time a CUDA memory bug sliped by before the product shipped.
In these situations NVIDIA reminds me of Intel in the sub-$200 market before Sandy Bridge was released: gross margin first, competition second. AMD is quite willing to cut prices to the bone, NVIDIA is not. As a result on these lower-end products AMD has quite the performance lead for the price. This of course is NVIDIA’s choice, but so long as they choose to go about pricing products this way they’re going to play catch-up to AMD.
In the end the GTX 550 Ti just isn’t a compelling product at $149. At that price you’re much better served by ponying up the extra $10 to pick up a 6850 for much better performance – and if the Zotac GTX 550 Ti AMP is similar to other GTX 550 Ti cards – lower power consumption and less noise. Alternatively the GTX 460 768MB is an absolute steal while it’s still available
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