Could you please post ur brightness, color, and other details here? If any of you have calibrated ur TV using software please post which software and the settings you finally ended up with.
well i got a sony KLV-32V300A its has a SPVA panel but the sony 37S400A has a AMVA panel so settings are different i.e via service menu,but the normal settings u can keep the contrast at 90% and activate the light sensor(which takes care of backlight otherwise i keep at a minimum),colour at 45% and brightness at 50%,decrease the sharpness to about 4.color temperature neutral or warm1 ,in advanced settings switch off the black corrector and clear white,set advanced contrast enhancer to max.
atleast these are the setting that i have done.