Edit: It seems Hindustan times,NDTV and Indiatoday group are also participating in this Anti Ad block campaign.
[Dear HT,NDTV and XYZ media outlets, This also applies to you!]
From morning on wards i started observing Times Group has started blocking Web Browsers with AD BLOCK extension.
I agree advertisements are foremost backbone of any Internet publication. Ads are must for any publication offline or online to survive and grow but what is happening over years is nothing but too much annoyance.
You may follow in the foot steps of famous publications like Forbes etc.
This open letter to Times group is on behalf of every reader out there. I would like to point out a few points as to why i justify AD BLOCK.
- Auto play videos:
When i start browsing TOI and ET, I notice sounds from somewhere.. later realise that a video is being played without my consent (Auto played) be it ads or timesnow videos. Do you guys realise how less are the Fair usage limtis (FUP) on a broadband package and every time i have to switch off that thing. Through AB (AdBlock) I can simply get rid of this non-sense by just blocking the script.
on wired broadband its somewhat fine but what about i use Times sites on a laptop accessed through a 4G/3G connection?
TRAI believes 80-85% data is being consumed up through this auto play ad videos without user's consent (Link: http://indianexpress.com/article/te...ds-to-prevent-involuntary-data-usage-2828140/ ). Times group was the first to come in mind when i actually read this article
This is why i use Ad Block.
I sincerely hope you guys get screwed up by TRAI when such regulations come in to place.
- ADS ADS & ADS all over.
The reality behind most of the articles written is there is just 20% matter that is new and 80% is being repeated over and over again in the similar subject articles. Coming to the point, these large ads take up a lot of time loading articles on my 1mbps connection. Wait. Wait. Wait.
What about this? http://i.imgur.com/khC1iJG.jpg
This is why i use Ad Block.
- Scrolling ads that covers the whole main page
I notice this type of ads (Curtain ads) which covers the main page is not only irritating but also bandwidth hog. I need to manually close such Ads every time to read articles. Look at below pic, Sometimes its twice as huge as below one.
This is why i use Ad Block.
I perfectly understand AB software is the reasons behind bleeding online revenue but how proper it is to run ADS that annoy and hog waste my precious costly bandwidth. It's time you change yourself first time and be reasonable and then start blocking browsers with AB.
You guys are nothing but a bunch of Sexists who sell SEX. Not news. You want revenue from ads through Soft porn content.
Get over it or get lost!


Indeed. Rightly said
Edit: Added posts from reddit.
- More info on blocks.
[Dear HT,NDTV and XYZ media outlets, This also applies to you!]

From morning on wards i started observing Times Group has started blocking Web Browsers with AD BLOCK extension.
I agree advertisements are foremost backbone of any Internet publication. Ads are must for any publication offline or online to survive and grow but what is happening over years is nothing but too much annoyance.
You may follow in the foot steps of famous publications like Forbes etc.
This open letter to Times group is on behalf of every reader out there. I would like to point out a few points as to why i justify AD BLOCK.
- Auto play videos:
When i start browsing TOI and ET, I notice sounds from somewhere.. later realise that a video is being played without my consent (Auto played) be it ads or timesnow videos. Do you guys realise how less are the Fair usage limtis (FUP) on a broadband package and every time i have to switch off that thing. Through AB (AdBlock) I can simply get rid of this non-sense by just blocking the script.
on wired broadband its somewhat fine but what about i use Times sites on a laptop accessed through a 4G/3G connection?
TRAI believes 80-85% data is being consumed up through this auto play ad videos without user's consent (Link: http://indianexpress.com/article/te...ds-to-prevent-involuntary-data-usage-2828140/ ). Times group was the first to come in mind when i actually read this article



This is why i use Ad Block.

- ADS ADS & ADS all over.
The reality behind most of the articles written is there is just 20% matter that is new and 80% is being repeated over and over again in the similar subject articles. Coming to the point, these large ads take up a lot of time loading articles on my 1mbps connection. Wait. Wait. Wait.
What about this? http://i.imgur.com/khC1iJG.jpg
This is why i use Ad Block.

- Scrolling ads that covers the whole main page
I notice this type of ads (Curtain ads) which covers the main page is not only irritating but also bandwidth hog. I need to manually close such Ads every time to read articles. Look at below pic, Sometimes its twice as huge as below one.

This is why i use Ad Block.

I perfectly understand AB software is the reasons behind bleeding online revenue but how proper it is to run ADS that annoy and hog waste my precious costly bandwidth. It's time you change yourself first time and be reasonable and then start blocking browsers with AB.
You guys are nothing but a bunch of Sexists who sell SEX. Not news. You want revenue from ads through Soft porn content.
Get over it or get lost!



Web publishers need to come up with ad formats that don’t frustrate readers
http://factordaily.com/adblock-india-web-publishers/
Indeed. Rightly said
Edit: Added posts from reddit.
- More info on blocks.
Last edited: