Lenovo killing own brand to shift to Moto

[singenaadam]

http://phoneradar.com/lenovo-integrate-smartphone-section-moto-brand/

Interesting and much needed for the company. Lenovo for some reason or, the other never got accepted by the market, esp., India.

While Moto has good brand equity and great recall for VFM. Only thing now is the hopwLenovo will maintain 3 /4 models only and does not end up like Samsung with a multitude of models at almost every 500Rs!

 

[vivek.krishnan]

Inevitable. You need to merge or maintain synergy, which is a bigger headache.

 

[Arjun]

Moto brand value will decline

 

[Crapmypants]

Moto brand value will decline

True, unless they're able to maintain the same quality.
They've fired most of the original moto workforce. (https://www.extremetech.com/mobile/...tted-by-lenovo-following-new-round-of-layoffs)
I wouldn't be surprised if they kill off the brand.