I see I took it as sales volume.I think there's a slight communication gap here, blr_p
"Inventory of a vendor will be deemed to be controlled by ecommerce marketplace entity if more than 25% of purchases of such vendor are from the marketplace entity or its group companies, said the updated Press Note "
That means that if, say a seller sells 100 units of item X, if 26% of them are sold online, and say 74% of them through his shop, he will be considered a marketplace entity.
Which means small businesses, with an online only model, lets say all those businesses launched on Amazon Launchpad, RIP to them.
Sellers like cloudtail & Appario amounting to 25% or more of amazon's sales ?Specifically, the government banned online retailers Flipkart and Amazon from sourcing more than 25 percent of their inventory from a single vendor -- many of them in which these retailing giants hold stakes.
Otherwise this move is targeting online sales.
In effect its limiting inventory of online sales to be just 25% ? seems a bit small.
It's pro bricks and mortar in other words