Supply is very low as well. Paper launch - for both as even 5080 supply i think is low.
Plus i think 5090 AI performance is much better (Level1Techs guy said so i think) and it might be good value for them. Even gddr7 i read is oriented towards AI as apparently it has hw error correction, not needed for gaming.
These are probably AI first gaming later gpus and then you force some features in to justify AI focus.
And i think they stopped making 4090/4080 too.
AI demand means they probably don't worry about gaming volumes until there is AMD competition.
2L isn't a very high amount. If one has money to waste and an inclination to do so, its an easy buy ( vs say sports cars, watches etc etc )
They even have shit priced 5090 in gold for arab customers, lol.
But its shit value otherwise for normal gamers, probably still justifiable for halo product but not rest of the stack.
A lot of these features will work best with 4090/5090 but people with even 5070/5060/5050 budget will get influenced by it - silly ..