OTT in India

[Elyn]

Hello All,

I'm researching on the topic OTT and how it is really going to change the TV experience in India. I welcome your thoughts and suggestions on this topic. And also welcome some useful reference.

 

[vishalrao]

What's OTT?

 

[raj404]

What's OTT?

Wiki quote In broadcasting, Over-The-Top content (OTT) is the delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content. Unquote

 

[vishalrao]

Ah OK, I was thinking this is some new fangled gizmo on the market.

 

[Elyn]

Yeah, actually OTT merging television and digital video, Netflix, Hotstar are examples of OTT. But I really doubt it's acceptance in India. Don't you think that.