Long ago, when PC gaming used to be secondary to the consoles of its time, Microsoft roped put DirectX into place and roped in id software's Doom to make the PC a preferred platform or gaming. With the advent of more powerful console platforms and the ability for the industry to milk the consumers more with the consoles, PC gaming has been dying a slow death. The PC Gamng Alliance was created to champion the cause of PC gaming and included Microsoft, AMD, Nvidia, Capcom, Dell, Epic Games, Intel, Razer and Sony DADC as members.
However, Microsoft, who had paved the way the PC gaming revolution at one time, ignored the platform for the Xbox. Recent attempts saw the resurrection of Games for Windows Live, but that couldn't solve the problem of the PC bleeding out of exclusives and even cross platform titles. Valve software, who ironically isn't a part of the Alliance, has become a saviour for the PC with its successful Steam service.
But with the flounder interests of the promoters, and after losing the biggest PC game developer/publisher Activision-Blizzard to consoles in 2009, both Microsoft and Nvidia have left the alliance. Even AMD, which was formerly a promoter has reduced its involvement to a member. This leaves the alliance with two, not exclusive but, cross-platform publishers (Epic Games, Capcom), a system builder (Dell), CPU manufactuere (Intel), a peripheralcompany (Razer, and a CD manufacturer (Sony DADC).
Things are certainly not looking too good for the gaming industry, and that reflects in the lack of advancement in the graphics technology in the 2000-2010 decade, as opposed to the rapid growth in the 1990-2000 one, which was fueled to a large extent by Microsoft's DirectX and the graphics card manufacturers. Source
However, Microsoft, who had paved the way the PC gaming revolution at one time, ignored the platform for the Xbox. Recent attempts saw the resurrection of Games for Windows Live, but that couldn't solve the problem of the PC bleeding out of exclusives and even cross platform titles. Valve software, who ironically isn't a part of the Alliance, has become a saviour for the PC with its successful Steam service.
But with the flounder interests of the promoters, and after losing the biggest PC game developer/publisher Activision-Blizzard to consoles in 2009, both Microsoft and Nvidia have left the alliance. Even AMD, which was formerly a promoter has reduced its involvement to a member. This leaves the alliance with two, not exclusive but, cross-platform publishers (Epic Games, Capcom), a system builder (Dell), CPU manufactuere (Intel), a peripheralcompany (Razer, and a CD manufacturer (Sony DADC).
Things are certainly not looking too good for the gaming industry, and that reflects in the lack of advancement in the graphics technology in the 2000-2010 decade, as opposed to the rapid growth in the 1990-2000 one, which was fueled to a large extent by Microsoft's DirectX and the graphics card manufacturers. Source