As was being speculated for some time, Amazon today launched its India operations with Junglee.com. The platform, which Amazon says is still in beta, offers more than 1.2 crore products from over 14,000 brands and hundreds of retailers. Amazon lists Homeshop18, UniverCell, Hidesign, Gitanjali, The Bombay Store, Fabindia, Bata India Limited, Dabur Uveda, Microsoft India Store, Reebok, and Amazon.com, as some of the biggest ones.
Some key facts about the portal as it exists now:
Amazon had acquired Junglee Corp in 1998, then a Sunnyvale-based company that provided database technology to help shoppers find products on the Internet.
This comes in the backdrop of a goldrush in the Indian e-commerce market. The e-commerce market in India has more than doubled from a $ 4 bn in 2009 to nearly $ 10 bn in 2011. Nearly $ 350 mn has been poured into 40 Indian e-commerce startups till the end 2011 compared to $ 43 million in 11 companies in 2009.
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Some key facts about the portal as it exists now:
- The selection on Junglee includes more than 90 lakh books, and 30 lakh products from more than 14,000 Indian and global brands. Junglee features more than 25 product categories, including mobile phones, cameras, toys & games, baby products, books, music, movies & TV, clothing, and jewellery.
- Amazon Kindle is available
- Unlike sites like flipkart.com, users cannot buy directly from Junglee.com. The website puts customers in touch with sellers by directing them to the sellers' websites, displaying their customer service phone numbers and providing their physical store locations to help customers buy the products directly from sellers.
- Existing Amazon users can login using their Amazon credentials. Users can then review products and even ‘Like’ products as well as sellers.
- Retailers can upload their product catalogs for free on Junglee.com using Amazon’s Product Ads program. At the moment, the service is free and advertisers can direct traffic to their sites if they have online presence or to their customer care number/store location without making any payment to Amazon.
Amazon had acquired Junglee Corp in 1998, then a Sunnyvale-based company that provided database technology to help shoppers find products on the Internet.
This comes in the backdrop of a goldrush in the Indian e-commerce market. The e-commerce market in India has more than doubled from a $ 4 bn in 2009 to nearly $ 10 bn in 2011. Nearly $ 350 mn has been poured into 40 Indian e-commerce startups till the end 2011 compared to $ 43 million in 11 companies in 2009.
Click here to view the article