Sony needs to drop the price real quick, to atleast Rs.30-35000. They need to realize India can also bring up a sales, and if priced right, could really boost PS3's Worldwide numbers.
Their titles price and PSP is just fine though, at least Sony went right there for once! Rs.2799 titles, which sell for 60$ in the US, isn't bad, and in the same league as X360's.
But ads?! That's awesome! Now they should move from Newspapers to TV. Maybe if some still end up buying those 40k units, Sony will see the market and drop the price for dedicated sales.