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Oracle
At the launch of a product, the EMI works off the MRP, you get 3-6-x months to settle instead of a lumpsum to pay MRP. What EMI does is allow people to buy at MRP. Why wouldn't a financier agree to such a deal. People will pay on time or pay more interest so he gets his money back. The retailer gets more sales. The customer gets a product on a pricing schedule he can handle. Where is the problem here.^ I dont think manufacturing companies care about whether to factor in the interest rates. What really happens is the first - mount Everest scenario ..mrp listed is a bomb compared to actual manufacturing + tax paid price. An easy example is say the refined oil costs, a 1 litre pouch costs of Fortune Sunflower is 125/- MRP. Retailers give you a discount anywhere from 20-25/- selling for 99-100ish, even with that price they make a hefty 10-15/- profit.
So I guess the whole 0% interest thing means everyone quotes 125 as a price and says 0% interest + waived off processing fee. If it makes more money than conventional pricing why bother with actual price. And we all wonder why the phones, TVs actually cost over and above the foreign price + customs paid.
This RBI ruling isn't going to make products cheaper to buy. In fact pricing the product plays a major role in whether people will buy the product in the first place. Ideal MRP is upper range of what people can afford.
After a few months the price comes down. You don't get EMI for discounted products, well, after few more months they start to offer cashback but that's something else. More an inventory clearing exercise as well as maintaining sales targets.
Am still scratching my head as to the intent of this RBI move and what the implications will be for buying things in the future. What changes can we expect from now on. Anyone want to comment on that ?