So!!! Would you like to see celebs selling you motherboards/graphic cards [India btw]

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The Sorcerer

The Sorcerer

Galvanizer
Yeah well, let's just say there are few people from couple of companies who believe that they should use celebrities to launch motherboard and graphic cards.

I explained them in sweet language but it seems they are just not aware how public is. Just in the spirit of things and for the good of our sanity, I am taking this small survey. Just in case if any company asks if this tactic would work? I could simply show the survey results.

Yeah- I am serious. Some management do think celeb power for pc H/W will work. Here's the link for the survey:

http://www.surveymonkey.com/s/XJFF7QN
 
Re: So!!! Would you like to see celebs selling you motherboards/graphic cards [India

You know, if you had asked me otherwise, I would have just scoffed... but in a country like India, promotion via celebs works bigtime. I really think that they need to adopt new tactics to make people aware of computer h/w like motherboards and graphic cards.

As it is, most people aren't even aware of anything except Intel and 512/1gb gfx cards :|
 
Re: So!!! Would you like to see celebs selling you motherboards/graphic cards [India

Well the sad truth is, it will work provided product has merit. But you cant deny the fact that promotion by celebs has benefits.

Why do you think we had VVS Laxman and Neha Dhupia for the promotion of IGC 2010 :P
 
Re: So!!! Would you like to see celebs selling you motherboards/graphic cards [India

Hell yeah! :devil2:

Would this mean, we will see Koena Mitra, Riya Sen and the likes flaunting some hawt GPUs and boards? :ashamed:
 
Re: So!!! Would you like to see celebs selling you motherboards/graphic cards [India

lol I am pretty sure they meant "bigg boss" type of celebs. They don't have a budget for a city-level tourney, let alone for those living things with silicone enhancements.
 
Re: So!!! Would you like to see celebs selling you motherboards/graphic cards [India

Sorcy if you are serious about having good survey results, you should make a better one. The current one is too baised and is black and white. should have more questions on what would they like to know in the ads, what is the driving factor or desicions and what kind of adverts would work.

You should also ask some demographic questions for you to represent their target audience.
They wont be convinced for 2 seconds with the survey u have.

Check if surveymonkey has more options, let me know if you need any help with it.
 
Re: So!!! Would you like to see celebs selling you motherboards/graphic cards [India

Brand endorsements, more capital investments by manufacturing companies,so higher margins to cover the added expenditure.
So i am not game for it.
Let it be as it is or give some offers like black friday to india.
The sales figure will improve automatically
 
Re: So!!! Would you like to see celebs selling you motherboards/graphic cards [India

geeks dont need celebs to help them buy hardware products and the common man (read non- geeks :P ) will as always go to a computer shop nearby and ask the person over the counter " sir ji ek pc chahiye thaa 18-20 hazaar ke budget mein"

and the person will start making a quotation for him and telling him " sir ji this is the best and latessstt products , best price, aur kahin nahi milega" :rofl:
 
Re: So!!! Would you like to see celebs selling you motherboards/graphic cards [India

hot babes in bikinis holding up ram sticks saying " you know you want me " :P that will definitely sell
 
Re: So!!! Would you like to see celebs selling you motherboards/graphic cards [India

Non regular buyers do not care for the brand .
Those shopkeepers will try to sell less reputed stuff saying that is major players sister concern.
Company so quality is the same.
When you ask for premium brands(read corsair etc)
They would say why do you want to waste money on that the UMax i have is better than that. It is 7OO W .
The capacity is double to vx45O.
:lol:
 
Re: So!!! Would you like to see celebs selling you motherboards/graphic cards [India

kippu said:
hot babes in bikinis holding up ram sticks saying " you know you want me " :P that will definitely sell
Click to expand...
LOL... :rofl::rofl:
 
Re: So!!! Would you like to see celebs selling you motherboards/graphic cards [India

kippu said:
hot babes in bikinis holding up ram sticks saying " you know you want me " :P that will definitely sell
Click to expand...
That will probably work for non geeky crowds who are alright with buying any el cheapo RAM, but then you don't do get such costly advertising for cheapo stuff. If you are talking about premium products, then the geeks who buy them would be too buy overclocking or pepping up their rigs to notice the celebrities. Using celebrities for computer hardware is futile in a country like ours.
 
Re: So!!! Would you like to see celebs selling you motherboards/graphic cards [India

Personally, I would look at product while buying. for me, it does not matter if there are any pretty faces on its box. I am gonna throw the box anyways.

But surely, public would get attracted
 
Re: So!!! Would you like to see celebs selling you motherboards/graphic cards [India

Personally, I don't care. But then, why do those 'tech' magazines like Chip India and Digit sport a model on their front cover all the time?
 
Re: So!!! Would you like to see celebs selling you motherboards/graphic cards [India

kippu said:
hot babes in bikinis holding up ram sticks saying " you know you want me " :P that will definitely sell
Click to expand...

Made my day. :P
 
Re: So!!! Would you like to see celebs selling you motherboards/graphic cards [India

specifically for motherboards, the sale needs to be done to not just the customer alone

1. there is the channel - I imagine the channel partners and distributors take care of that

2. the assembler dude at the shop who asks the customer (if at all) or decides for himself which brand/model to use. Especially at the bottom end (say an el cheapo AM3 mobo) , there is little to differentiate between the three brands, other than perhaps price, margins, service and warranties.

3. to the customer who chooses between the brands, or insists on a certain brand, I doubt if specifically advertising mobos or gfx cards would be worth it. A more feasible approach would be an umbrella brand awareness campaign, and giving customers a reason to , say choose asus over gigabyte ( need not be technical. the point is to make the bugger choose brand A over B.)

the important thing is, it can be done. Remember the uphill battle that most of us faced while trying to convince folks to buy amd processors in the early part of the decade? that was because Intel had done its homework and advertising well. All parts manufacturer needs is a half decent campaign to create a positive brand image and sufficient recall, and they've got it made.

Celebrities might work, not sure if tying them to specific products or launches would help. And while us enthusiasts might think that the entire hardware industry revolves around us, it really doesnt IMHO - the niche players who care about us can't handle promotions on that scale, and those who can afford to are going after bigger fish
 
Re: So!!! Would you like to see celebs selling you motherboards/graphic cards [India

i guess we already have Intel core i family campaign wooing the saas bahus jijas and entire gharana watching saas bahu serials to buy the intel family cpu on star plus, i guess VFM celebs for promoting sales on rich non-techie brats & khandans....imagine the khandan visiting tech store to buy pc stuff after finishing off with sarees & gehnaas...
 
Re: So!!! Would you like to see celebs selling you motherboards/graphic cards [India

As long as the Promotion Expenditure burden is not pulled out of my pocket, the Hell I care which nut promotes the tech products!!!

:P
 
Re: So!!! Would you like to see celebs selling you motherboards/graphic cards [India

non geeks and less techy people are more than compared to the geeky crowd who google and search for perfomance and reviews before buying stuff , the impulsive buyer market in india is high which is why the celebrity tie up works
 
Re: So!!! Would you like to see celebs selling you motherboards/graphic cards [India

So here are the numbers for now. 75 people taken the survey. 39 are from TE, 18 from IVG forums are rest from other forums. A massive size of 58 people agree "No- People usually stay away from such products with celebs on it".

The moderator of IVG forums says " id love to see female celebs in scanty clothes posing with my hardware .... \m/ .. now .. which hot blooded male wouldnt love that??!! i think male modeling should be banned completely!!!"
 
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